How TrueEdge Digital scales global KYB with GBG Detected

In this conversation, Harry Musson, KYB Specialist at GBG, speaks with Neil Munro of TrueEdge Digital about the company’s experience with GBG Detected, from selecting the platform and implementing it to using it to support efficient, scalable KYB operations.

Choosing a multi-jurisdiction KYB platform for gaming

1. During the vendor selection and review process, what impressed you most about the GBG Detected platform compared to other solutions being considered?

Having worked with GBG in previous roles for around seven years, there was already a strong level of trust in the organisation and confidence in GBG's ability to support us. That history was important because we were building TrueEdge Digital with a lean team and needed a partner that could work collaboratively with us as our business evolved. 

The first thing that stood out was the breadth of global coverage available through GBG Detected. Our business supports gaming industry clients operating across multiple jurisdictions, with an initial focus on Latin America and Europe. We needed a solution that could support our current requirements while also scaling with us as we expanded into new territories and regulatory environments. 

The second key factor was automation and efficiency. We were deliberately building the business with a low operational cost base, supported by experienced compliance professionals rather than large administration teams. We wanted a platform that could streamline due diligence, onboarding and ongoing monitoring while reducing the amount of manual effort required from our team. 

Finally, what impressed us was the partnership approach from GBG. During the selection process it was clear that GBG was focused on understanding our requirements and working with us to develop solutions as our business matured. We had experience with another technology provider that overpromised and underdelivered, whereas our interactions with GBG felt realistic, transparent and consultative from the start. We were confident that we would have a partner willing to adapt and support us as our requirements changed.

Overcoming cross-border KYB compliance challenges

2. Can you share specific KYB challenges your organisation faced before implementing the GBG Detected platform?

One of the biggest challenges was managing KYB requirements across multiple jurisdictions where regulatory expectations continue to evolve. Regulators are becoming increasingly focused on corporate transparency and due diligence, but the guidance provided is not always prescriptive, leaving organisations to interpret requirements and demonstrate compliance. 

Our clients operate internationally, and we quickly discovered that documentation requirements vary significantly between countries. Something as straightforward as a Certificate of Incorporation may have a different equivalent document in another jurisdiction. Proof of address requirements can also vary substantially depending on local practices and available documentation. 

Prior to implementing GBG Detected, a significant amount of time was spent researching country-specific requirements and understanding the nuances of onboarding businesses in unfamiliar markets. We were often dependent on external information sources and direct conversations with clients to understand what documentation was available and acceptable in different regions. 

Managing onboarding through traditional channels such as email also created operational challenges, including document exchange, tracking progress, maintaining audit trails and ensuring secure handling of sensitive information. As our client base expanded across Latin America, Europe and other emerging markets, it became increasingly important to have a centralised platform capable of supporting a scalable KYB process. 

Automating KYB onboarding with a lean compliance team

3. How has the GBG Detected platform directly impacted your organisation? Please include specific examples and quantifiable outcomes.

GBG Detected has enabled us to manage a growing onboarding pipeline with significantly greater efficiency while maintaining a lean operational structure. 

Prior to implementing a structured platform approach, much of the process relied on manual workflows and shared mailboxes. Since implementing GBG Detected, we have been able to centralise documents, automate parts of the onboarding journey and manage alerts within a single system. 

One of the most noticeable impacts has been on resource utilisation. Initially, onboarding activities were shared across multiple team members. During a period when one team member was on maternity leave, a single team member was able to manage the majority of the onboarding workload successfully. This demonstrated that the platform was helping us operate more efficiently and reducing the level of administrative effort required. 

The platform has also allowed our experienced compliance staff to shift their focus away from administrative tasks and towards more strategic activities. Rather than spending time manually managing documentation and onboarding communications, team members can now focus on jurisdictional planning, regulatory readiness, certification requirements and preparing for expansion into new markets such as Peru, Italy and South Africa. 

In addition, having documentation stored and managed within a single platform has reduced the need for repeated document requests and extensive email exchanges. Ongoing monitoring alerts are easy to manage, allowing our team to oversee a growing client portfolio without significantly increasing operational resources. 

Overall, the platform has given us confidence that we can continue scaling our business while maintaining strong compliance standards and avoiding the need for proportional increases in administrative headcount. 

Implementing GBG Detected

4. Describe your experience working with the GBG Detected team during the implementation phase. What stood out to you?

The word that best describes our implementation experience is helpfulness. 

Throughout the implementation process, the GBG team remained responsive, accessible and willing to engage directly whenever support was required. We worked closely with members of the onboarding team, particularly Rosie, who helped guide us through the initial setup and early stages of adoption. 

What stood out most was the willingness of the team to make time for calls and work through questions collaboratively. Rather than directing us exclusively to a support process, GBG consistently provided personal engagement whenever we needed assistance. 

As a growing organisation, there were periods when competing priorities meant we could not immediately focus on certain elements of the platform. GBG remained flexible, allowing us to revisit training and implementation activities when we were ready. That flexibility was extremely valuable and ensured we could continue building our knowledge of the platform at a pace that matched our business needs. 

The overall impression was that GBG viewed the relationship as a long-term partnership rather than simply a software implementation project. 

Supporting ongoing KYB monitoring and workflow automation

5. Since implementation, how would you describe the support and engagement you've received from GBG Detected during business-as-usual operations?

The support has continued to be strong after implementation. 

As we have become more advanced users of the platform, GBG has remained available whenever training, guidance or additional support has been required. For example, when we revisited form creation and workflow optimisation later in the year, the team quickly arranged training sessions that helped us develop our own forms and make better use of the platform's capabilities. 

What has been particularly valuable is the continuity of support. We have not experienced a situation where engagement stopped after implementation. Instead, the same collaborative approach has continued into business-as-usual operations. 

The team has been receptive to feedback and open to discussing enhancements, whether around onboarding workflows, monitoring capabilities or future product development. This ongoing engagement gives us confidence that the platform will continue evolving alongside our business requirements. 

Why TrueEdge Digital recommends GBG Detected

6. Would you recommend GBG Detected to other organisations, and why?

Yes, absolutely. In fact, we have already recommended GBG Detected to others and can see several opportunities to introduce the platform to additional organisations in the future. 

The primary reason is that GBG Detected brings onboarding, due diligence and monitoring activities into a single secure environment. This reduces reliance on email-based processes, improves security and creates a more structured experience for both compliance teams and clients. 

The platform is particularly valuable for organisations that operate across multiple jurisdictions and need to manage varying regulatory requirements. As we continue to develop our own international onboarding capabilities, we can clearly see the benefits of having a centralised platform that supports both operational efficiency and compliance objectives. 

Equally important is the level of support provided by the GBG team. The combination of a strong technology platform and a highly responsive support team has given us confidence that we can continue growing our business while maintaining effective compliance processes. 

Getting more value from a KYB platform

7. Is there anything else you would like to share?

Our biggest learning from the first six months is that organisations should invest time early in understanding the full capabilities of the platform. The more knowledge and ownership you develop internally, the greater the long-term value you will achieve from the solution. 

As our team has gained confidence in areas such as forms, workflows, country configurations and risk settings, we have been able to make better use of the platform and align it more closely with our operational requirements. 

We continue to expand into new jurisdictions and support clients operating in increasingly complex regulatory environments. Having GBG Detected in place gives us confidence that we can scale those activities efficiently while allowing our senior compliance professionals to focus on strategic planning, regulatory readiness and business growth rather than administration. 

While there are always areas for enhancement, particularly around advanced monitoring and jurisdiction-specific requirements, our overall experience has been extremely positive. We see GBG Detected as an important part of our long-term growth strategy and look forward to continuing the partnership as our business expands.