GBG has established experience in gaming, supporting businesses across complex regulatory environments globally. Our longstanding relationship reflects that experience, and we continue to see interest from operators in GBG Go as their identity verification requirements evolve.
Mark Allan-Jones,
SAAS Commercial Partnerships Manager, Playtech
Playtech
Playtech is the leading technology platform for global gaming operators, powering over 200 casino, live casino, bingo, poker and sports betting operators across more than 50 jurisdictions. Its award-winning player account management platform delivers high standards of safety, security, player protection and entertainment in regulated and regulating markets, from established jurisdictions in the USA and Europe to fast-emerging markets in South America.
The challenge
Identity verification is an important part of supporting safe and compliant player onboarding. Gaming operators need to meet applicable identity, age and regulatory requirements while also providing a smooth onboarding experience for players.
We have worked with Playtech for over 10 years, providing identity and location verification solutions that integrate with Playtech’s technology. This enables operators using Playtech’s platform to access our identity verification and fraud prevention solutions as part of their player onboarding processes.
Our platform brings identity verification and fraud intelligence together through a single integration, so operators can apply the right checks at the right moment.
The solution
Recently, we upgraded that partnership to include GBG Go. Mark Allan-Jones, Playtech's SAAS Commercial Partnerships Manager, tells us that more Playtech customers are asking to connect to GBG Go, our integrated identity and fraud platform.
“GBG has built a strong track record in the gaming sector over many years, and that longevity has helped establish a recognisable and trusted presence in the market.”
GBG Go brings together identity verification and fraud intelligence through a single integration, reducing the complexity of the multi-supplier approach many operators have built up over the years.
For Playtech's customers, the appeal is one integrated platform doing more of the work: fewer point solutions to manage and a smoother route to verifying genuine players as newly regulated markets open up around the world.Mark Allan-Jones continues,
“At Playtech, we’re proud to be the platform provider of choice for operators in regulated and regulating markets. So, when it comes to secure player verification and fraud prevention, we want to work with the best-in-breed technology partners.”
And with configurable templates, player onboarding journeys that meet local regulations can be set up through a single integration. So, as Playtech and its customer operators expand into new jurisdictions, our platform’s flexible configuration helps them adjust journeys and support player safety, conversion and compliance with regulatory demands.
The outcome
With the first customers preparing to go live with GBG Go through Playtech, the partnership continues to evolve. Playtech now includes GBG Go in proposals to prospective customers, and existing operators continue to show interest in migrating onto the platform, as identity verification requirements evolve across regulated and newly regulating markets.