Experian and GBG deepen strategic partnership to strengthen fraud prevention and identity verification across Australia and New Zealand

16 June 2025, Australia: Global data and technology company, Experian, and one of the global identity fraud leaders GBG, have today announced an expanded partnership, reaffirming their shared commitment to helping organisations across Australia and New Zealand protect consumers from identity fraud and financial crime.

The partnership continues the application of Experian’s unique data sets and GBG’s frictionless software platform, to provide a market leading identity verification solution for Experian and GBG clients across the region including banks, fintechs, telcos, utility providers, legal, and other AML-regulated industries that must meet strict compliance obligations, as well as non-regulated businesses looking to reduce fraud risk. greenID offers customers a fast, secure and seamless way to verify their identity, without paperwork, delays or in-person visits, while enabling businesses to access real-time fraud alerts and help prevent identity theft.

For consumers, that means faster access to services like home loans, mobile plans and Buy Now Pay Later accounts, within seconds. greenID’s multi-stage verification model utilises Experian’s expanded data sources in real time to match name, address and date of birth, reducing the risk of identity fraud.  

“This is a practical example of our commitment to improving the customer experience," said Mathew Demetriou, Managing Director, Software Solutions A/NZ of Experian. “By partnering with GBG, we're making proven, high-performing technology available to more of our clients—helping them onboard faster and stay one step ahead of fraud.”

The timing is critical. Experian’s Global Identity and Fraud Report 2024 found that 71% of businesses in EMEA and APAC struggle to keep up with the rapidly evolving threat of fraud. Furthermore, data from GBG revealed how 68% of businesses in Australia and New Zealand experienced an increase in fraud last year, with identity-related fraud emerging as a top threat. More than 58% said identity verification was their biggest challenge—a signal that the need for modern, real-time solutions is only growing.

“Fraud is evolving rapidly, businesses need powerful tools to manage their fraud risk and customer experience, and collaboration is essential to keep consumers and businesses protected” said Carol Chris, General Manager APAC at GBG. “This expanded partnership reflects the trust and alignment between GBG and Experian and demonstrates our shared commitment to deliver innovative, robust, compliant and user-friendly solutions to market. We're proud to help more organisations verify and onboard genuine customers quickly, safely, and confidently.”

GBG’s partnership with Experian builds on a strong, seven-year relationship between illion and GBG, and is one of the first major customer benefits to flow from Experian’s acquisition and integration of illion in 2024. This represents a significant step forward in delivering secure, seamless identity verification experiences at scale. It also highlights both companies’ strong focus on customer-centric innovation, regulatory readiness, and a unified mission to protect the everyday consumer.

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For further information, please contact:

Ryan O'Leary - Roleary@keepleft.com.au
Tim Lele - Tlele@keepleft.com.au   

About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

About GBG
GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.

For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live.  

We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

GBG is a publicly traded company (LSE: GBG). Find out more at www.gbg.com and follow us on LinkedIn and X.