Identity and Fraud Platform

Decades of identity and fraud expertise, built into every verification decision.

Approve more legitimate customers, reduce fraud and keep onboarding moving by applying the right identity and compliance checks through one integrated platform.

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Hero Illustration
700M
identity checks performed in real-time every year 
195
countries covered to expand into new markets 
1,000+
brands spanning 25 industries with unmatched shared intelligence 

Everything your team needs, in one place

Fraud Intelligence

Fraud

Combine identity data, device, email and phone intelligence with cross-industry signals to detect fraud in real time and apply step-up verification only when needed.

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Compliance And Financial Crime

Compliance

Screen customers against PEPs, sanctions, adverse media sources, identify potential financial crimes and support compliance without unnecessary manual reviews.

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Docs & Bio

Docs bios

Combine document authentication and biometric identity verification with face match, liveness detection and deepfake attack detection.

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Data Verification

Data verification

Verify customer details against trusted data sources to support confident onboarding decisions.

Data verification
Digital Identity

Digital Identity

Give customers a way to verify their identity using government and bank-issued digital credentials.

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Analytics

Analytics & Optimization 

Improve pass rates with real-time insights, benchmarking and AI-powered recommendations. 

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Built for your industry

Apply trusted identity verification and fraud prevention across your market 

Financial services

Detect mule account activity, prevent account takeover, and simplify compliant customer onboarding. 

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Gaming

Verify players, prevent bonus abuse, support age and identity compliance without slowing onboarding.

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Retail

Identify retail fraud earlier and keep genuine customers moving with less checkout friction.

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Payments

Verify payment customers and balance fraud risk, compliance and conversion with the right checks.

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Inside our platform

Apply the right identity and fraud checks at the right moment

Connect once. Our experts help configure and sequence identity, fraud and compliance checks for your markets, use cases and risk needs. 

1. Connect once

Access identity and fraud capabilities through one integration. 

2. Configure with expert guidance 

Our experts help select and sequence checks for your use case and risk needs. 

3. Act on returned results

Use identity, risk and compliance results to inform customer decisions. 

4. Adapt as needs change 

Refine checks with our guidance as risks, markets and requirements change. 

Simplify identity and fraud

Simplify customer onboarding without compromising confidence

Without our platform

Fragmented technology can add integration burden, operational complexity and unnecessary customer friction.

  • Multiple vendors, integrations and contracts to manage
  • Unnecessary friction from applying the same checks to everyone
  • Rebuilding technology as risks, markets and needs change

With our platform

Bring identity and fraud capabilities together with decades of expertise to reduce complexity and unnecessary customer friction.

  • Simplify identity and fraud through one integration
  • Tailor verification to each customer’s risk and requirements
  • Adapt journey configurations as business needs evolve

Customer stories

Building trust. Growing business.

"We want to ensure our marketing is both responsible and relevant, reaching the right people, in the right way. We also wanted to remove potential fraudsters who might have created an account using stolen details."
Claudia Farrugia
2%
Of player accounts instantly flagged using deceased data
Maxmised
New customer income
Reduced fraud
With additional ID verification
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"I knew GBG’s identity solutions perform well and many big, reputable brands partner with them. Together we have achieved player pass rates over 10% higher than our previous IDV provider. "
Kristino Vella Director of Operations
+10%
Boost in new player pass rate
Multi-bureau
Search of all UK credit bureaus
Maximising
Compliant player matches
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"The results were remarkable. Working with GBG, CoinJar has saved thousands of resource hours, enhanced early-stage customer engagement and increased customer satisfaction. "
James Elia General Manager
Secure data verification
Completed in seconds
80%
First-time customer pass rate
1,000+
Resource hours saved
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"We wanted a seamless and passive way to verify our customers while also detecting real-time fraud attacks. "
Ibrahim Nazirudeen Head of Product Risk & Compliance
5%
Increase in automatic acceptance at customer onboarding 
74%
Match authenticating customer identity data
£25,000
In prevented fraud losses
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Certification

  • UK DVS Trust List

  • PCI DSS v4.0.1

  • ISO/IEC 27001:2022

  • FedRAMP Moderate

Developer integration

One integration for identity and fraud, with room to adapt

Connect through a single API, then configure identity, fraud and compliance checks with our guidance. Technical resources are required.

Integration options

Rest API

Full control — call individual endpoints directly

Mobile SDK

Drop-in UI for native iOS & Android verification flows

Webhooks

Real-time event delivery to your platform on decision

Programming languages

Integrate using Node.js, Python, Java or PHP

Developer tools

Explore and test API requests using Postman collections

Low-code workflow builder

Configure identity and fraud verification journeys with less coding

Frequently asked questions

What is an integrated identity and fraud platform?
Our platform brings identity verification, fraud intelligence and compliance capabilities together through one integration. Decades of expertise help businesses select and sequence checks to approve more legitimate customers, identify risk earlier and reduce unnecessary friction.
How does GBG help businesses determine which identity and fraud checks to use in a customer journey?
Our experts help determine which checks to use and how to sequence them based on your industry, markets, use case and risk requirements. You configure the journey with our guidance. Our platform applies those checks and returns identity, risk and compliance results for your business to act on.
Can our existing systems integrate with GBG’s identity and fraud platform?
Yes. Existing systems can connect through a single API to access identity, fraud and compliance capabilities. Our experts help configure checks for your requirements. Integration and low-code configuration require technical resources, and the checks and results vary by capability and use case.

Related Resources

Find the right checks for your customer journey

Talk to our experts about approving more legitimate customers and identifying fraud risk earlier.