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Learn how the world’s biggest brands reinvent their onboarding for modern consumers. Get the tools, examples, and inspiration to build an unfair advantage.

New York | 2 June

What you’ll learn

Reinvention isn’t about keeping up. It’s about staying impossible to catch. Join us at Loft 7, 419 Lafayette Street in New York, for a full day of insight, discussion and real-world perspective – and leave with the clarity to:

Do more with less

Use AI, analytics and smarter journeys to drive higher conversion without bigger teams.

Design onboarding that adapts

Learn how top teams build journeys that test, learn, and improve as customers and markets change.

Balance speed and risk
with confidence

See how leading brands reduce fraud, meet regulation, and scale without slowing customers.

Agenda

09:00-10:00
Doors open, coffee, check in

Coffee, breakfast and early conversations. Get settled. Get talking.

10:00-11:00
Opening keynote

A fresh, outside-the-industry perspective on what it really takes to stay ahead. Speaker reveal coming soon.

11:15-12:00
How leading brands are reinventing onboarding

Real stories. Real challenges. Real progress. Sessions and speakers to be announced.

12:00-13:00
Networking lunch

Good food. Better conversations.

13:00-14:30
Deep dives, panels and practical perspectives

AI, growth, fraud, risk, regulation and experience – explored from every angle. Full afternoon agenda coming soon.

14:30-15:00
What’s next for GBG?

A sneak peek into where we’re heading – and what it means for you.

15:00-17:00
Networking reception

Drinks, debate and time to make the right connections before the day wraps.

Bold ideas.
Standout speakers.

Unlocked returns. Be in the room with 150 industry leaders for the event that’s shaping what’s next for identity. See the energy from last year’s Unlocked. 

Watch the video

Plan your journey

Where/When


2 June 2026 | New York

Loft 7,
419 Lafayette Street

Doors open at 9:00am

Request a spot

Join the leaders reinventing onboarding.