Verified Gooners only

Keep the ballot clean, stop touts and fraudsters in their tracks, and make sure every seat at the Emirates belongs to a true supporter.

Book a 15 min call

From the North Bank to the Clock End...

Arsenal are setting the standard in the league, leading the fight against touts and fraud to protect loyal Gooners and club revenue. But with demand at an all-time high and touts evolving fast, even the best defences need reinforcements.

...Every seat a true supporter

GBG can help Arsenal go one step further: link every ballot entry to a verified fan, flag multi-account farms instantly, and keep every seat at the Emirates filled with true supporters. North London forever, whatever the weather.

Show touts the red card

Touts and fraudsters are relentless. Every fake account that slips through costs revenue and risks fan trust and safety. Stop them at the source and verify identities in real time so every ticket belongs to a genuine fan. No loopholes, no grey areas, just fair access.

Fair play on concessions

Discounted tickets should reward loyalty, not fraud. Age verification makes sure concessions go to the right supporters, not opportunists gaming the system. Protect your margins and keep it fair for families and young fans who deserve their place at the Emirates.

Kick trouble out before kick-off

One bad actor can ruin a matchday. Spot patterns, link identities, and keep banned individuals out, before trouble starts. Safer stands, stronger reputation, and a better experience for every Gooner.

Supporter verification in three easy steps

Say goodbye to lengthy setup times and accelerate onboarding with one QR code and three simple steps: scan, capture, snap. Seamless document verification made simple.

Scan.

Add a QR code to your supporter communications.

Capture.

Supporter scans the QR code and captures an image of their identity document to validate.

Snap.

Supporter then takes a selfie to biometrically verify whilst simultaneously running passive liveness.

Stay ahead of Martyn’s law

With Martyn’s Law on the horizon, compliance isn’t optional, it’s essential. Gain the confidence to know who’s coming through your turnstiles, without slowing the flow. Protect your fans, protect your club, and stay ahead of regulation.

Renewals at Saka speed

Renewals shouldn’t feel like extra time. Make onboarding fast, seamless, and secure, verifying thousands of members or season ticket renewals in seconds. No friction, no frustration, just a smooth experience that keeps loyal fans coming back season after season.

Arsenal + Ticketmaster + GBG
= The ultimate hat trick

GBG’s real-time fan verification is built for clubs like Arsenal working seamlessly with your Ticketmaster journey to stop fake accounts and suspicious activity before it ever reaches the ballot. Every ticket is linked to a verified supporter, so the right fans get the seats they deserve, and touts are shown the red card.

Ready to keep North London red?

You’ve led the fight against touts. Now it’s time to finish it. Book a 15-minute session with our football identity specialist and see how GBG can help Arsenal protect revenue, safeguard fans, and keep every seat at the Emirates filled with true supporters.