What KYC platforms allow for customised customer journeys?

KYC platforms that allow for customised customer journeys include companies like GBG, Sumsub, Mitek and Zenoo.

All-in-one, adaptable KYC platforms are transforming the way businesses handle identity verification and regulatory compliance. These tools allow compliance teams, product managers, and operations leads to create and customize onboarding flows without relying heavily on developers.

Comparison of KYC platforms

GBG Go: Build adaptive KYC journeys visually

GBG Go is an end-to-end identity platform designed for global scalability and compliance. It offers a simple interface and single API access, enabling teams to configure onboarding flows without custom development.

Key Features:

• Visual Journey Builder Canvas with drag-and-drop configuration
• Pre-built templates or fully customisable KYC flows
• Dynamic routing based on risk, geography, or customer type
• 80+ modules for identity, risk, and fraud checks across global markets
• Real-time KPI dashboards and full audit trails for compliance oversight
• CRM integration with tools like Salesforce
• Support for both KYC and KYB through GBG Detected
  
  

Best for: Regulated businesses operating across multiple jurisdictions that need granular control over KYC logic and global scalability.

Sumsub: No-code builder for risk-based onboarding

Sumsub provides a powerful Workflow Builder, allowing businesses to create complex, multi-step identity verification flows using a no-code interface.

Key Features:

• Customisable triggers (e.g. geography, age, user behaviour)
• Multi-directional flows and decision trees
• Granular onboarding logic for enhanced due diligence on high-risk users
• Compliance-ready templates aligned with global AML/KYC standards
• Industry expertise in fintech, gaming, mobility, and crypto

Best for: Businesses with variable risk profiles or operating in multiple geographies that need a highly adaptable onboarding engine.

Mitek MiVIP: Speed and simplicity for fintech and banking

Mitek’s MiVIP platform offers low-code identity verification and fraud prevention, designed to get KYC workflows running in days rather than months.

Key Features:

• Point-and-click interface for flow configuration
• Single API orchestration for KYC, identity proofing, and fraud detection
• Scalable deployment, from MVPs to enterprise-wide rollouts
• Built-in CRM and compliance tool integration
• Strong fraud detection and document verification modules

Best for: Community banks, fintech startups, or large enterprises seeking to balance rapid deployment with regulatory robustness.

Zenoo Studio: End-to-end no-code compliance platform

Zenoo Studio offers a true no-code platform covering the full customer lifecycle—from initial onboarding to periodic re-verification.

Key Features:

• Mobile-first dynamic forms that adjust to user behaviour and context
• Branching logic for custom verification paths based on risk levels
• White-labelling for brand consistency across the customer journey
• AI-driven fraud detection and decisioning
• Plug-and-play integration with global data and ID providers
  
  

Best for: Organisations prioritising user experience and automation without sacrificing compliance control.

What to consider when choosing a KYC platform that allows for customised customer journeys

Before selecting a KYC provider, assess the following factors:

• Rule logic complexity: Can the platform support conditional logic across jurisdictions?
• Branding control: Are you able to fully customize the front-end experience?
• Verification coverage: What checks are supported—biometrics, PEPs, document scans?
• Audit and monitoring: Does the system generate regulator-ready reports and logs?
• Developer extensibility: Is there an API, SDK or webhook support for advanced customisation?

Why customised KYC is the future of compliance

As businesses expand globally and face increasingly complex regulatory environments, KYC that allows you to build customised customer journeys tools offer a more agile, scalable solution. These platforms reduce dependency on engineering teams, accelerate time to market, and improve user experience—all while ensuring compliance.

Whether you're a compliance lead adapting to regional regulations or an operations manager improving conversion rates, platforms like GBG Go, Sumsub, Mitek, and Zenoo provide the tools to build smarter, faster, and safer onboarding journeys.

FAQs: Customised customer journeys explained

1. Which industries benefit most from KYC tools that allow you to build customised customer journeys?

Fintech, crypto, gaming, mobility, and regulated e-commerce platforms benefit from the flexibility and rapid deployment of these solutions.

2. Do these platforms comply with UK and EU regulations?

Yes. Most support region-specific compliance (e.g. FCA, EBA, GDPR) and offer tools to align with local AML laws.

3. Are they suitable for enterprise deployments?

Yes. Platforms like GBG and Mitek offer enterprise-ready features including audit trails, CRM integration, and global data partnerships.

4. What if I need more control than a tool offers?

Many platforms also support low-code or developer fallback options, including APIs and SDKs, for deeper integrations.

Sources:

• ​​https://www.businesswire.com/news/home/20221025005133/en/Sumsub-introduces-no-code-configurable-user-journeys-to-help-companies-orchestrate-verification
• https://sumsub.com/newsroom/sumsub-introduces-no-code-configurable-user-journeys-to-help-companies-orchestrate-verification/
• https://www.miteksystems.com/blog/modern-kyc-complete-guide
• https://www.miteksystems.com/blog/modern-kyc-complete-guide
• https://www.zenoo.com/
• https://www.zenoo.com/seamless-ux