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Gaming

Win players worldwide

GBG Go helps operators match and protect players and minors, accelerating player acquisition while meeting global gaming market regulations, so you’re always ahead of the game.

NSUS Group partners with GBG to 
ensure responsible gaming while increasing its genuine player pass rate by 30%.
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Complete player onboarding

As the go-to identity verification partner to the global gaming industry, we know your players. Accelerate player onboarding and play by the rules worldwide with precise identity confidence scoring, age verification and affordability checks.

Minimise bonus abuse and fraud

Our unique identity trust network connects the global gaming industry to trust and fraud signals from across the gaming sector, protecting against bonus abusers and ensuring operators can beat the cheats at the first point of contact.

Protect vulnerable players

Safeguard your players from spending beyond their means with financial risk checks designed to assess affordability. Switch on risk checks alongside identity and age verification to screen for signs of vulnerability, including bad debt and bankruptcy, to protect your players.

Accelerate player conversion

Create automated, risk-based workflows that fast-track onboarding for trusted identities, applying enhanced identity proofing only when needed.

Know your players

Our comprehensive identity information and unique trust network ensure gaming operators can complete due diligence and accelerate great player journeys.

Beat bonus abuse

Our global gaming industry trust network delivers early insights that help recognise bonus abusers and great player prospects at the first point of contact.

Connect safely with every genuine identity 

Protect minors

Make sure minors and your business are fully protected by swiftly and silently running age verification checks for age-restricted gaming services.

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GBG Trust

Connect to billions of identity insights from beyond your business so you can make the right player decisions in real time.

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Frequently asked questions about affordability

What is an affordability check?

An affordability check is a financial risk assessment used to determine whether a player can reasonably afford to spend money on gambling. It helps protect individuals from gambling beyond their means by evaluating indicators such as income, debt levels and financial stress.

How does affordability work in responsible gaming?

Affordability checks support responsible gaming by identifying players who may be financially vulnerable. These checks use postcode-level data and personal financial indicators to assess risk, helping operators prevent harm and promote safer gambling environments.

What is affordability verification?

Affordability verification involves screening players using financial data to confirm their ability to gamble responsibly. This may include checking for county court judgements, bankruptcies or other signs of financial stress, often in real time and without requiring customer input.

What is affordability in gaming?

Affordability in gaming refers to the practice of ensuring players do not spend more than they can reasonably afford. It is a key part of responsible gambling and involves assessing both geographic and personal financial indicators to identify at-risk individuals.

How are affordability checks performed?

Affordability checks are typically performed using:

  • Geo-affordability data, such as local insolvency rates and property values
  • Personal financial indicators, including debt collector searches and IVAs
  • Automated screening, which runs silently during onboarding or at key points in the player journey

Complete customer intelligence

Connect safely with every genuine identity.

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