Acquisition of DataTools

October 16, 2025, LONDON: GBG, a global identity technology business enabling safe and rewarding digital lives, is pleased to announce that it has acquired DataTools Pty Ltd (“DataTools”), a leading provider of address validation and data quality solutions in Australia and New Zealand.   

This bolt-on acquisition adds scale where GBG is already enjoying strong growth, deepening our existing address verification presence in Australia and New Zealand (ANZ), and is highly complementary to our market-leading identity verification platform, enhancing our broader proposition in the region.  

Total consideration payable is AUD $16.0 million (£7.9 million), which has been funded from GBG’s existing revolving credit facility. 

Acquisition highlights 

• One of the largest providers of address validation and data quality solutions in ANZ, DataTools has partnered with GBG for over ten years 

• DataTools has a software-as-a-service revenue model generating over 90% recurring revenue from over 700 customers, across various sectors such as retail, finance, government and healthcare 

• This highly complementary acquisition enables broader coverage, enhanced capabilities, and support in the ANZ region to pursue upsell and cross-sell opportunity with our existing identity customer base  

• Revenue for the twelve months to 30 June 2025 was AUD$5.0 million revenue (approximately £2.4 million) with a strong EBITDA margin 

• The transaction is expected to be immediately accretive to EPS and Group margins and supports GBG’s disciplined growth strategy within its core markets 

Dev Dhiman, CEO of GBG, commented: 

“We are delighted to welcome the experienced team at DataTools to GBG. This combination will strengthen our position in the ANZ market and we look forward to combining our capabilities to deliver even greater value to our customers in this region.” 

Efficient and disciplined capital allocation that drives improved returns for shareholders is a core element of GBG’s strategy. We are very pleased to be able to announce this financially attractive bolt-on acquisition, bringing greater scale and expertise in one of our core geographies.”