After switching to GBG, our pass rate is 11% higher than with our previous supplier. That gives us thousands more genuine players who are worth millions of dollars a year to the business.
Ray Wilson
MRLO, Midnite
The customer
Launched in 2018 and operated by Dribble Media, Midnite first specialised in Esports betting but now offers online and traditional sports betting alongside a wide selection of casino games. It describes itself as “an entertainment platform with epic ways to win for every type of fan”.
The challenge
Midnite wanted to improve its player pass rates and suspected we would be able to help. Ray Wilson, Midnite’s newly arrived Money Laundering Reporting Officer (MLRO), had seen how effective our tech and expertise was in his previous roles.
“The business was already close to moving to GBG and my recommendation gave us the confidence we needed,” says Ray Wilson, MLRO at Midnite. “We ran a couple of tests and the results were extremely persuasive.”
The solution
Midnite’s first pilot indicated our multibureau capabilities would increase its pass rate by around 10%. They provided us with a test file of 1500 applicants, all rejected by their previous IDV provider. Our tech correctly identified 48% of them.
“The trials indicated GBG’s identity verification solution and multibureau capabilities would nearly halve our failure rate,” says Ray. “GBG also offered us very competitive pricing and their industry knowledge was very impressive too.”
Our multibureau capabilities enabled Midnite to verify customers against data sourced from all three major UK credit bureaus, via a single integration. This capability delivers more double credit header customer matches while preventing common errors such as duplicate matching.
Midnite worked with us on a previous project and its platform was already integrated with our tech, so implementation took days rather than weeks. The first month of live operations proved the test results were no accident.
The outcome
“After switching to GBG, our pass rate is 11% higher than with our previous supplier,” explains Ray. “That gives us thousands more genuine players who are worth millions of dollars a year to the business.”
That higher first-time automated pass rate translates into less admin as well as more income. With fewer documents to manually review, Midnite’s operational team can work on other, more valuable tasks.
Midnite has recently adopted our Politically Exposed Persons (PEPs) and Sanctions checks to flag high-risk clients, helping meet compliance requirements, reduce false positives, and cut costs.
“The platform's very easy to use and I really like that you can generate reports within seconds,” says Ray. “Our GBG account team respond very quickly to any questions. They know the gaming industry inside out and they know what they're talking about.”
Ray concludes: “The expertise of GBG’s dedicated global gaming team is unmatched. The results speak for themselves.”
