Suprnation partners with us, maximising passes and more new players

I knew GBG’s identity solutions perform well and many big, reputable brands partner with them. Together we have achieved player pass rates over 10% higher than our previous IDV provider.”

Kristino Vella, Director of Operations
Suprnation

The customer

Suprnation launched in 2015, its mission to deliver the very best iGaming experiences. Focused mainly on the UK market, Suprnation now operates three award-winning online casino brands: Duelz, NYspins and VoodooDreams.

The challenge

Successful player identity and age verification is fundamental to secure player onboarding and online gaming success. But in 2024, Suprnation was unhappy with its player pass rate and decided to put our verification to the test.

"We must comply with Gambling Commission regulations for identity and age verification at onboarding,” says Kristino Vella, Suprnation’s Director of Operations. “But KYC mustn’t become a barrier to business growth.”

The solution

We help operators like Suprnation win new players worldwide, delivering data sourced to meet the highest identity security and compliance standards in 50 countries, maximising match rates for fast player onboarding.

“I had worked with GBG in previous roles,” says Kristino. “I knew GBG’s identity solutions perform very well and many big, reputable brands partner with them.”

We proposed Suprnation boost identity matches and pass more players first time with a single search of a player prospect's total credit footprint.

Our multi bureau search checks all UK credit reference agencies, maximising the number of verified credit records Supernation can access and delivering more player matches. Intelligent search algorithms automatically filter out duplicate account records, focussing results on unique double credit header matches.

With a multi bureau search Supernation could onboard more players first time, reduce costs and deliver exceptional player onboarding experiences. We trialled the solution using historical data for 1000 Suprnation players, achieving a first-time player pass rate 10% higher than their incumbent IDV provider.

“With compelling pass rates and competitive pricing, we saw that switching to GBG would be a profitable business decision,” says Kristino.

The outcome

After rapid integration, Suprnation was delighted to achieve even higher player pass rates in its live operations than the +10% boost our tests had pointed to.

“The live pass rate is actually even better than during testing,” says Kristino. “At Suprnation we invest heavily in marketing and player acquisition, and we want as many new players as possible to register successfully.”

As Suprnation expands internationally into other regulated iGaming markets, our worldwide data coverage and global network of identity verification experts means we are ready to expand with it.