If you’re comparing identity verification solutions, chances are that you don’t care only about the price per check but also about the overall cost per approved user.
This is because a low per-check price doesn’t necessarily translate to lower overall spend. If verification flows create friction, trigger unnecessary retries, or rely heavily on manual reviews, your true cost per approved user increases quickly.
This is where identity verification solutions that approach cost efficiency through orchestration, automation, and tiered pricing models can really help. Some commonly used solutions that offer the best cost per approved user include GBG, iDenfy, Trust Swiftly, and Didit.
|
GBG |
iDenfy |
Trust Swiftly |
Didit |
|
|
Pricing model |
Tiered / usage-based with orchestration (focus on total cost optimization) |
Pay-per-approved verification |
Flexible pricing |
Freemium (500 free checks/month) + pay-per-use |
|
Verification approach |
Orchestrated, risk-based journeys |
AI-driven verification with human review |
Risk-based workflow orchestration |
Automated verification with real-time decisioning |
|
Automation |
Automated decisioning and risk scoring |
Combination of AI automation and manual review |
Policy-based automation to reduce manual review |
Automated decisioning |
|
Platform scope |
Unified platform: Identity verification, document authentication, biometrics, fraud prevention with advanced risk signals, AML screening, and ongoing monitoring |
Includes IDV, AML screening, KYB |
Supports KYC, AML, identity proofing in one platform |
Unified platform (IDV, biometrics, AML, fraud detection) |
|
Global coverage |
195+ countries, 8,500+ ID types |
200+ countries, 3,500+ document types |
Powering over 1 million verifications for businesses in 20+ countries |
220+ countries |
GBG Go brings identity verification, fraud prevention, and compliance into a single platform, with access to 80+ modules across 195+ countries and processing over 800m identity checks annually. Instead of relying on multiple vendors, teams can design and manage onboarding journeys in one place.
This is important because fragmentation often leads to duplicated checks, inconsistent data, and higher operational overhead.
"Nothing is stopping you from going directly to individual data providers — but each one is fragmented. If you operate globally, you're managing separate integrations in every country, and identity data looks completely different from one market to the next. At GBG, we do all of that heavy lifting.” – Stefan Gajewski
Rather than focusing on individual check pricing, GBG reduces overall cost through orchestration, automation, and data quality:
GBG Go also provides real-time performance insights, allowing teams to:
By combining orchestration with high-quality data, global coverage, and an in-house digital address verification solution, GBG focuses on improving approval rates while controlling verification costs.
“By combining location and identity intelligence, we increased our first-time KYC pass rate by 25% across four of our top markets.” – Angus Preston, Product Lead, Onboarding, myPOS
iDenfy combines AI-driven identity verification with human supervision to improve accuracy and approval rates. The platform supports document verification across 200+ countries and processes data from 3,500+ document types.
iDenfy emphasizes a pay-per-approved-verification model, which means businesses are only charged when a user successfully passes verification.
This helps reduce spend in cases where:
Additional cost-related benefits include:
Beyond pricing, iDenfy supports cost efficiency through:
Trust Swiftly focuses on flexible, risk-based identity verification, combining low-friction onboarding with high-assurance proofing when needed.
The platform supports KYC, AML, and advanced identity proofing standards, including FedRAMP-aligned IAL3 verification.
Instead of relying on a single verification path, Trust Swiftly uses risk-based workflow orchestration to balance cost and security:
This approach helps control costs by:
Additional features that impact cost efficiency include:
Trust Swiftly also supports onboarding, re-verification, and account recovery within the same platform, which helps avoid duplicate verification costs across the customer lifecycle.
Didit unifies identity verification, biometrics, AML screening, and fraud detection into a single system, with flexible, pay-per-use pricing.
Didit’s pricing model includes:
This makes it particularly cost-effective for:
Beyond pricing, Didit reduces overall cost through:
The platform also supports:
Cost per approved user goes beyond the price of individual verification checks. To understand your true spend, you need to consider the full onboarding process.
Key factors that influence total cost include:
In many cases, paying slightly more per check can reduce overall costs if it improves conversion rates.
The best identity verification solution for cost per approved user depends on how well it balances accuracy, automation, and user experience.
GBG, for example, combines global data coverage with orchestration and automation to improve KYC pass rates and help businesses reduce manual effort.
One thing to remember is that optimizing cost per approved user comes down to applying the right checks at the right time, improving match rates, and reducing friction across the entire onboarding journey – not just lowering the price of individual verifications.
Sources:
*Disclaimer: All information relating to third-party products and companies featured in this article has been sourced solely from their respective public websites and official publications at the time of writing [04/22/26]. GBG makes no representations as to the accuracy, completeness, or currency of this information. Product features, positioning, and company details may have changed since publication. Readers should refer to each provider's official website for the most up-to-date information before making any purchasing decisions.