ID verification gaming: How to do it right

Why use GBG for your ID verification?

We are a leading global identity technology business operating in 195 countries with experience in the identity verification space for over 30 years. We have combined global data with our innovative technology that allows us to process more than 62 billion transactions every year for over 20,000 businesses. We verify identities, assess risks and protect against fraud for some of the best-known gaming companies in the world, such as Flutter, Entain and Evoke.

Here are a few reasons why gaming companies partner with us:

Access the most comprehensive data in the highest number of geographies

Managing regulations and onboarding flows in multiple countries is one of the biggest challenges gaming companies face due to the complexity of each jurisdiction, the new regulations and the fact that these are often “grey” areas without clear guidance. Having to find a new ID vendor every time you expand into new markets will only bloat your tech stack and increase costs and complexity.

With our solution, gaming companies can go global from day one. Gaming companies can onboard players in 195 countries, access hundreds of datasets and can verify identities in under 30 seconds. You can also complete comprehensive checks against 450+ global sanctions lists, including OFAC, Interpol, and UN Sanctions, during onboarding and beyond without requiring human intervention. We can also process eKYC in over 50 countries and verify digital IDs.

As one of the few identity verification companies that’s been operating for over 30 years, not only do you access deep experience in many countries but also our understanding of new regulations and the wider landscape. We have a dedicated regulatory policy team that works with us for every new market we enter.

Due to the high number of high-quality datasets and solutions we have access to (such Loqate’s address verification, an address matching tool more accurate than Google Address Verification), you’re able to reach and acquire more customers, including thin-file populations. For example, in the US and Canada, we can tap into both public and credit data sources in the US, enabling some of the highest match rates. In the UK, we can complete data verification with full credit universe as well as financial vulnerability checks for affordability.

You can view an updated map of all geographies and datasets we can access here: Identity Coverage

Automate and customize your onboarding with GBG Go

If you’re working with multiple vendors to onboard one customer, making sure every tool integrates correctly and offers the best possible flow can lead to a lot of time, energy and money wasted.

With our orchestration solution, everything sits within one platform, allowing gaming companies to automate a large part of the onboarding flow using both dataset matches, document verification and biometrics.

You can also design workflows and onboard customers through a single API and into their tech stack. You can create tailored customer journeys that you can visualise and deploy ready-made. You can also use pre-built templates to speed up workflow design, and set risk thresholds to ensure you comply with regional KYC/AML regulations. This allows you to fast-track decision-making for identities that are trusted, and add more authentication measures only when needed.

Even more impactful, you can track performance and complete A/B tests to determine which workflows onboard the highest number of genuine customers, and track performance over time. You can drill down into specific journey decisions to understand why or why not a customer was onboarded.

With this level of configuration and control, gaming platforms are able to increase match rates for genuine customers as much as possible.

Block fraud and promotion abuse at first contact

One of the biggest challenges with fraud is how much of an impact it has once you scale. When your platform is small, it’s easy to detect and block fraud. But on a larger scale with more to lose, fraudsters get savvier and the impact can be a lot higher.

With our solution, customers can access GBG Trust, our unique customer intelligence network. This is a cross-industry identity intelligence network, bringing together over a thousand global businesses and billions of identity insights to find fraud patterns, whilst ensuring privacy-by-design.

The huge benefit of this network is that it delivers early insights that help recognise bonus abusers and great new players at first point of contact, speeding up onboarding for good players and adding authentication if there is suspicious activity. This consortium allows operators to prevent piracy, multi-accounting, unfair gameplay and chargeback fraud – all while remaining compliant.

Here’s how it works: when the customer has first contact, a GBG Trust score is generated between 1 - 100. This score is based on any suspicious data patterns or activity detected across all iGaming businesses in the network, such as data inconsistencies, data manipulation or high-velocity data submissions, allowing you to block fraud before it’s onboarded. If their score is low, you can set up a risk-based trigger within a workflow to block fraud at first contact.

We also use an email and mobile intelligence solution that operates in the background and can flag if a user appears to be a fraudster, whether it’s an account takeover or whether it’s real. We also use patented technology to authenticate government-issued IDs, as well as use forensic and Computer Vision Machine Learning (CVML) tests to detect IDs that have been tampered with.

With these advanced fraud solutions, we are able to deliver a 96% identity fraud detection accuracy with a low GBG Trust score, and our customers are able to block fraud and promotion abuse at a much more effective rate.