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How to build the ideal KYB onboarding process: A complete guide

Harry Musson

Harry Musson

KYB Specialist

How to build the ideal KYB onboarding process: A complete guide

If you’re looking to build the ideal Know Your Business (KYB) onboarding process, it’s likely that you’re currently facing some of these issues:

  • You’re seeing high drop-off rates because your KYB onboarding is long and highly manual. You want to make the process faster and easier to complete, but you’re not sure where to start.
  • You’re spending more resources on KYB than planned because your workflows are scattered across multiple vendors and technologies.
  • Remaining compliant is becoming more complex as you grow, and operating without a single source of truth forces you to piece together fragmented data just to avoid compliance gaps.
  • Company data can only take you so far. There is limited company data available in certain jurisdictions, and it can be difficult or expensive to access.

In this guide, we’ll go over what KYB onboarding involves and how to streamline it at scale, while ensuring a smooth and compliant customer experience. We’ll also explain how partnering with an end-to-end KYB provider solves the above issues, and how to pick the best one for your business.

We’ll cover:

  • What KYB onboarding involves: a checklist
  • What to consider to do KYB onboarding well
  • How to pick the best end-to-end KYB provider
  • Why partner with GBG to improve your KYB onboarding process

Want to implement an end-to-end KYB onboarding solution right away? Book a demo and learn more about GBG Detected, an all-in-one KYB solution we built to streamline onboarding.

What KYB onboarding involves: a checklist

Business identity verification Validate the company name and registration against official corporate registries or databases (e.g., confirm registration with Companies House in the UK). Check the company’s legal entity type, such as a limited company, partnership, or sole proprietorship. Verify business address to ensure the entity isn’t a shell company or operating from a suspicious location. Check if the business is active, dormant, or dissolved. Understand the company’s incorporation history or changes in status over time.
UBO and director discovery Understand the corporate structure, including any parent or holding companies. Identify UBOs (Ultimate Beneficial Owners) and directors.      
Note: In many jurisdictions, an UBO is someone who owns at least 25% of the company.
Identity verification and screening Implement document authentication to check UBOs’ and directors’ IDs. Use biometrics to match ID photos against selfies or to detect liveness. Screen UBOs and directors against trusted global datasets for PEPs, sanctions, and adverse media checks.    
Ongoing monitoring Monitor for changes in sanctions and PEPs lists in relation to the business, its directors, and UBOs. Set up real-time alerts to compliance teams when a business’s risk profile changes. This could be AML alerts, but also changes in that company’s status – e.g. the company is sold to new owners, a new director joins, the credit score changes, the company becomes insolvent etc. Maintain a full audit trail of every review, re-screening, and alerts for compliance reporting. Sync real-time monitoring updates directly into your customer relationship tools to keep commercial and compliance teams aligned. Schedule periodic re-verifications based on entity risk level (such as annually for standard risk and quarterly for high risk).

What to consider to do KYB onboarding well

When KYB processes are slow and cumbersome, they become growth blockers that drive potential customers away, turning each abandoned sign-up into lost revenue.

But there are ways to turn KYB into a quick and seamless process that facilitates, rather than hurts, conversion:

1. Use biometrics, documents and data to automate identity verification

Manual KYB processes are highly resource-intensive: you spend hours cross-checking company data, human errors slow down operations, and businesses often need to submit additional documentation while enduring lengthy approval times.

There can be email tennis or cumbersome back-and-forth request for information, draining time and creating customer friction.

The result is slow onboarding that drives high drop-offs and forces you to pour resources into routine checks instead of more complex cases.

A lot of this can be automated, specifically:

  • Business data verification: Automatically compare a company’s details against global corporate registries
  • UBO and director discovery: Pull UBO and director data from your datasets without manual lookups
  • Document authentication: Verify the received materials and assess a document’s quality and authenticity using automated fraud detection software.
  • Biometrics: Match an individual’s ID to a live selfie to confirm they are present in real-time
  • Screening: Continuously screen against PEPs, sanctions, and adverse media lists

For example, if you implement automated ID and biometric verification directly within the onboarding flow, directors don’t need to use another system to upload photos. On your end, your team doesn’t have to manually match photos to the applicant, and therefore the verification process is faster and more frictionless on both sides.

The key is to reduce manual effort like routine checks, but not overall control over the KYB process: you still get to make the important decisions, from setting risk thresholds to creating decisioning logic and overseeing compliance.

2. Create dynamic workflows based on entity type, jurisdiction and risk level

KYB often sees higher drop-off rates than KYC because the applicant needs to submit a much higher number of documents and checks.

Your KYB onboarding might also suffer because of fragmented processes that force UBOs and directors into separate systems, static flows that aren’t adapted to different entity types or jurisdictions, and unclear or missing explanations that might add further delays.

The best KYB onboarding flows are optimized for conversion by dynamically updating based on certain information, and requiring the user to fill in as little information as possible.

What you can do to customize your onboarding process:

  • Configure your workflows based on factors like entity type, jurisdiction, and risk level. Only ask each customer for what is truly necessary. For instance, a company in the UK, where business information can be accessed via Companies House, might be able to move through a light-touch flow with company details pre-filled.
  • Dynamically route customers through different steps based on risk-scoring. Low-risk entities can pass through with basic checks and pre-filled data, while higher-risk entities are routed to compliance for enhanced due diligence. This process can occur automatically and can be governed by your bespoke, dynamic risk score.
  • Auto-populate known fields using databases, include instructions on what documents are needed (with examples), and allow for the delegation of tasks via assignment, so that directors and UBOs can securely complete their own steps in their own time. This also isolates a single task for a UBO to complete rather than asking them to complete the entire onboarding flow – you can ‘divide and conquer’ KYB tasks to drive faster onboarding times.
  • Tailor your KYB onboarding to match your brand visuals and tone of voice. For example, customize page layouts, logos, colors, and email templates – to ensure a consistent customer experience throughout.

3. Connect to as many global data sources as possible to improve match rates and increase speed of onboarding

The more data sources you integrate with, the easier it is to verify essential business details and therefore have high STP and onboarding rates – without compromising on compliance.

But KYB data isn’t standardized worldwide. Each jurisdiction varies in corporate transparency, data formats, and access requirements. While the UK offers open access via Companies House, the Cayman Islands is an ‘opaque’ jurisdiction, requiring companies to declare only minimal information. And since the U.S. doesn’t have a central corporate registry, verification must often be done state by state, with formats and accessibility varying between each.

Without access to jurisdiction-specific data, you may have tried to piece information together by integrating multiple local data providers or relying on customers to submit extensive documentation. But this approach increases risk: incomplete data can lead to compliance gaps, such as unverified UBOs. It also slows down onboarding due to the constant back-and-forth between you and the customer.

What you can do to onboard faster, screen more accurately, and ensure global compliance:

  • Avoid building your own integrations across jurisdictions. You’d need legal agreements with each data source and engineering resources to build several independent integrations. What’s more, you’d also have to normalize inconsistent data formats across registries. Overall, this route is very costly and time-consuming.
  • Use a KYB provider with built-in access to global sources. Specialized KYB platforms already integrate with official business registries, UBO and shareholder databases, PEP and sanctions lists, identity document libraries, and more. This way, you get to access all the data you need – without having to build the system from scratch.

Looking to partner with a global KYB provider that offers unmatched data coverage? Book a call to learn more about GBG Detected, our all-in-one KYB product.

4. Make it easy for compliance to step in with case management

Even when you automate KYB onboarding, not every case is straightforward. More complex situations will always require manual review.

But without a single place to view all information for a specific case, compliance teams end up sifting through emails, spreadsheets, and scattered data just to get a more complete picture of each business.

This fragmentation increases the chance of human error and makes audits harder because you lack a clean, complete audit trail to show evidence of compliance.

What you can do to improve compliance operations:

  • Log all decisions and information pertaining to each case in one place. This gives compliance teams a more structured way to investigate cases and prepare for audits. This log should be automated, with each action captured, whether it was performed by automation or a team member – and with the rationale or rule engine which created it.
  • Let compliance teams configure escalation paths in your workflows. They can set risk thresholds and route customers for further reviews based on the results. Then they can assign specific cases to team members within the same system. Again, these actions can also be automated in accordance with your risk-based approach.

5. Simplify your tech stack by switching to an all-in-one KYB solution

Over time, you may have built a fragmented KYB system. You’ve added separate vendors for each onboarding element: one for document authentication, another one for biometrics. You might have also bolted on a variety of tools to fix issues as they arose, from spreadsheets to track onboarding progress to Slack for case communication and shared drives for document storage.

These short-term solutions create a fragmented system where data lives in silos, teams must switch between dashboards to make daily operations work, and you have to juggle multiple integrations, subscriptions, and contracts.

There is a better way: one that simplifies your tech stack while speeding up KYB onboarding.

What you can do to unify your KYB operations and technologies:

  • Partner with a KYB solution that offers all the KYB elements you need, from biometrics to document authentication, business verification, and ongoing monitoring.
  • Centralize your KYB operations. Let your compliance, sales, and ops teams work from a single source of truth so that data is consistent across departments, and keep all risk assessments, case statuses, and audit trails in one place.

To achieve both, many companies choose to partner with an automated end-to-end KYB provider: a solution that takes your customer from sign-up to approval with minimal friction while ensuring compliance.

How to pick the best end-to-end KYB provider

Not all KYB providers are built the same. In fact, each KYB solution is slightly different, from data coverage to automation capabilities, integration flexibility, and regulatory expertise.

The key is to understand these distinctions so that you can choose a solution that fits your business needs.

When choosing your ideal end-to-end KYB platform, ask the following four questions:

1. Does it let me build customizable and white-labelled onboarding flows that will deliver a fantastic customer experience?

Every business customer is unique, and your KYB process should reflect that. The best KYB solutions allow you to design fully configurable onboarding flows that automatically adapt based on attributes like entity type, jurisdiction, or sector.

As a result, customers only go through onboarding steps that are truly necessary in their specific case, allowing you to get a better return on investment with each KYB check, and drive the optimal customer experience.

For example, you should be able to:

  • Customize questions and document requirements, and reconfigure these as you see fit without heavily relying on engineering resources each time
  • Automatically apply different verification steps and escalation logic based on custom factors like risk thresholds

What’s more, the ideal KYB platform isn’t just customizable behind the scenes; it should also deliver a consistent branded experience on the front end. Look for white-label capabilities that let you incorporate your logo, colors, and tone of voice throughout onboarding in order to retain customer trust.

2. Does this KYB provider offer the right data coverage for my needs?

KYB onboarding is only as good as the data powering it. If you’re planning to scale internationally, you need a provider with a strong global coverage – one that can access company registries, UBO databases, and watchlists across jurisdictions. But data breadth alone isn’t enough: the data should also come from authoritative sources to support verification and compliance operations.

In Singapore, for example, your KYB provider should have licensed API connectivity in order to integrate with ACRA and access high-quality company data. And in Brazil, they ought to be able to aggregate data across fragmented state-level registries, as there’s no single national database.

When evaluating KYB providers, consider asking:

  • Which registries and databases are integrated into the platform for the countries where I operate?
  • Are these data updated in real time for ongoing monitoring?
  • If I onboard both individuals and businesses, can this provider also support KYC checks alongside KYB?

3. How easily can I integrate this KYB onboarding solution?

The ideal KYB solution should slot seamlessly into your existing systems – without requiring months of developer time or a complete redesign of your internal workflows.

The best providers make integrations simple and flexible. Look for:

  • APIs that are easy to implement and that power instant KYB checks
  • Pre-built connectors for popular CRMs like Salesforce
  • Developer-friendly resources like comprehensive SDKs, sandbox environments, and clear implementation guidelines
  • Configurable workflows that adapt to your tech stack, not the other way around
  • Hands-on technical support to help speed up integration

The easier the KYB solution is to integrate, the faster you can go live with a new KYB process, and the quicker you can onboard more customers.

4. Can the platform scale alongside me and support regional compliance variations?

Your KYB needs today will not be the same a year from now on. This is especially the case if you’re expanding into new markets or onboarding business customers for new use cases.

A scalable KYB platform should enable growth, not stall it. Look for a provider that allows you to reconfigure workflows without heavy engineering investment and that has enough coverage that you don’t need to add new vendors for additional geographies.

For example, the KYB platform should:

  • Adapt to updates in regional compliance rules, from market-specific documentation like CNPJ in Brazil or GST numbers in India to EU AML directives and US FinCEN requirements
  • Support multiple languages for localized customer experiences
  • Handle high-volume processing capacity as you scale

Why partner with GBG to improve your KYB onboarding process

We are a global identity technology company trusted by 20,000 business customers across 90 countries. Backed by 30 years of experience in the identity verification space, we built our KYB product, GBG Detected, to help you verify businesses worldwide against comprehensive company data, as well as ID documents from 195 countries.

Our goal is to make KYB as quick and smooth as possible while supporting compliance at the same time. And it works: some of our clients have seen a 60% reduction in end-to-end onboarding time, 67% reduction in manual checks, and a 50% boost in business customer conversion.

Want to learn how to accelerate business onboarding? Watch our on-demand webinar.

Here are a few reasons businesses choose to work with us:

Replace scattered systems with a single end-to-end KYB onboarding solution

We built our solution to remove the complexity of disjointed systems from KYB. Our GBG Detected product brings the entire KYB lifecycle into one unified platform, from initial business sign-up all the way to approval.

But approval isn’t where it ends: as companies grow and change while regulations constantly update across jurisdictions, ensuring compliance is a continuous task. That’s why we designed our solution to enable you to:

  • Continuously re-screen businesses, UBOs, and directors against PEP, sanctions, and adverse media watchlists
  • Set periodic risk-based reviews
  • Monitor any changes in business structure or risk with instant alerts

 

What’s more, we built a case management system that presents every business customer as a complete case file with:

  • Business identity verification results
  • UBO and director discovery
  • Document uploads and ID verification statuses
  • Sanctions, PEP, and adverse media screening outcomes
  • Risk scoring and decision logic

All of this is accessible from a single dashboard, allowing compliance teams to avoid having to toggle between siloed systems. And since every action and decision are automatically logged, each case comes with a full audit trail. The result is full visibility into every business in one place, which makes for easier audits.

Speed up onboarding and remain compliant with fully customizable and automated workflows

Manual reviews and static onboarding flows where each customer must follow the same onboarding path don’t scale very well. Instead, they slow down conversion and drain operational resources.

We created GBG Detected to enable smooth KYB via automation, all without taking away your control.

Its workflows can fast-track easily verifiable businesses for a quicker onboarding experience, while automatically routing higher-risk entities for further verification steps or human review. The whole time, you remain in charge of the rules, from setting risk thresholds to customizing decisioning logic.

For example, you can:

  • Build custom onboarding flows by entity type, jurisdiction, or sector
  • Define real-time decision logic based on risk-scoring
  • Set up automated document requests, approvals, and triggers for human review
  • Update verification rules or approval logic in accordance with changing regulations to remain compliant

All this can be managed via a no-code interface, allowing compliance teams to control workflows without heavy developer input.

The portal has a sleek user interface to make it easy for customers to upload documents and important onboarding information. It is white-label, user-friendly, and uses a weighted rule engine for risk recommendations.

You can also connect customer data to your existing CRM to keep all relevant information in sync across systems.

 

Scale across regions with unmatched data breadth and accuracy

As your business expands into new markets, your KYB needs to scale with you. But global growth often brings new challenges: each jurisdiction varies in data transparency, data access, and regulatory requirements.

If your KYB provider doesn’t cover the regions you need, you’re forced to juggle multiple vendors, which fragments your data and operations across systems.

With our product, you get both global reach and authoritative data specific to each jurisdiction.

We can verify business and personal information based on:

  • 600m+ company records
  • 200 beneficial ownership registries
  • 2,500 PEPs, sanctions, and adverse media watchlists
  • 8,500 document library records

Thanks to these comprehensive datasets, we can provide you with a complete end-to-end KYB solution that scales with you, no matter where your business is.

Example of a KYB onboarding flow with GBG Detected

Let’s take a look at what a typical KYB onboarding process looks like with our solution:

  1. The prospect signs up in a customer portal that’s designed under your brand.

2. The business is automatically verified against 600m+ company records and registries around the globe.

3. The company’s UBOs and directors are identified through our access to 200 registries.

4. The UBOs and directors pass through secure ID verification, document authentication, and biometric steps. Then they are screened against 2,500 global datasets for PEPs, sanctions, and adverse media watchlists across 195 countries.

5. After approval, our solution continues to monitor the company’s risk status and sends real-time risk updates.

And throughout this process, your team can collaborate within one unified platform. They get to review each business as a complete file with key information like financial data and credit score, and they can also access full audit trails for easier reporting.

How Weatherbys Bank onboarded complex multi-owner clients without compromising compliance with GBG Detected

Established in 1770, Weatherbys Bank is a UK-based company with a long history in horse racing and private banking.

They had been using our KYC solution since 2010 with 80%+ pass rates. Up until recently, however, their KYB process had been heavily manual, with a lot of delays, a large amount of paperwork, and constant back-and-forth with customers via channels like email.

What’s more, Weatherbys faced a unique challenge: they had complex onboarding needs for their racing multi-owner client types.

Once they implemented our GBG Detected solution, Weatherbys listed a number of benefits:

  • They sped up their KYB onboarding process through a user-friendly and client-centric interface
  • They could put robust controls in place to remain compliant with regulations
  • They were glad to see our flexibility and willingness to overcome unique problems as part of a team

“Our relationship with GBG Detected has been entirely positive,” Andy Rutherford, Weatherbys’ Money Laundering Reporting Officer (MLRO), said. “From the outset, the team has been very responsive to every request. They demonstrated real flexibility in terms of adapting the capabilities of GBG Detected’s system and applying their use directly to our problem statement.”

Watch the full case study here: Weatherbys Bank transforms onboarding with GBG Detected

Streamline KYB onboarding and ensure compliance as you scale with GBG

As your business grows, so does the complexity of onboarding business customers across jurisdictions. Manual processes, fragmented vendors, and one-size-fits-all workflows can’t keep up with the demands of international and high-volume KYB.

Partnering with a specialized KYB provider solves the issue. With our GBG Detected solution, you can reduce drop-offs and speed up internal operations while ensuring compliance: all this through a single platform.

From business sign-up to approval and ongoing monitoring, we bring together business verification, UBO discovery, screening, document checks, and continual risk assessment.

You stay fully in control of risk and compliance, while routine checks get streamlined. As a result, customers enjoy a faster and smoother KYB onboarding process.

Want to learn more about how we can help you? Request a demo.

FAQs: KYB onboarding

KYB is more complex than KYC because it involves verifying entire corporate entities rather than just individuals. This includes the company structure, ownership, financial statements, screening of the company and associated directors and UBOs. KYB also requires access to diverse global company registries and other data sources, which all differ in availability, transparency, and format.

KYB onboarding usually involves business verification, UBOs and director discovery, personal identity authentication via document verification and biometrics, financial status, online presence and screening against PEP, sanctions, and adverse media lists. Once a business is approved, the KYB provider should also conduct ongoing monitoring to ensure that any changes in structure or risk level are quickly detected.

Automation speeds up KYB because it removes the need for manual data collection and cross-checking documents, which are very time-consuming and error-prone tasks. Automation also helps compliance teams focus on high-risk cases while routine checks run automatically in the background. This improves internal efficiency and accuracy, and it also reduces friction and drop-offs on the customer end.

A truly “end-to-end” KYB solution covers the entire business verification lifecycle, from onboarding and business verification to UBOs and director discovery, identity verification, screening, and ongoing monitoring. It also unifies all information and decisions via case management, and can offer a dynamic risk score to surface new risk indicators during the customer lifecycle. As a result, you don’t need to integrate with multiple vendors or data sources – you just use one KYB solution for the whole process.

The ideal KYB provider should offer configurable and white-labelled workflows, broad and reliable data coverage, and seamless integration with your existing systems. They should also be able to offer deep regulatory expertise and strong customer support so that you can grow with a team of KYB experts by your side.