How precise address data powers identity verification
Matt Furneaux
Global Director, Location Product & Data Strategy
Address verification is more than a logistics tool, it’s a strategic capability that underpins identity verification, fraud prevention, regulatory compliance and customer experience. In this third installment on contactability, we explore how enhanced address verification helps businesses reduce operational costs, improve customer satisfaction, strengthen fraud defenses and meet global compliance standards.
Key benefits of enhanced address verification
Address verification acts as a critical starting point for an onboarding process. From onboarding to fraud prevention and compliance, the quality and accuracy of address data determine how efficiently and securely your business operates. When addresses are wrong, incomplete or outdated, the ripple effect can lead to failed deliveries, onboarding delays, regulatory risks and even fraud exposure.
Enhanced address verification solves these challenges by delivering real-time accuracy, global coverage and seamless integration into identity workflows.
Starting with high-quality address data offers:
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Accelerated onboarding: Speed up customer acquisition by validating addresses instantly during sign-up. Real-time checks reduce friction, prevent errors and ensure every onboarding process starts with accurate, reliable data.
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With real-time address capture and verification tools, you can reduce address data entry by up to 78% and input errors by 20%. Additionally, intelligent technology like fuzzy matching, synonym recognition and location biasing can validate addresses instantly during sign-up, ensuring every onboarding process starts with clean, reliable data.
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Improved match rates: Your identity workflows are only as strong as the data behind them. Verified, up-to-date global address data eliminates inconsistencies, improves match rates and supports compliance across 250 countries and territories.
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Easy integration into a comprehensive platform: Address verification is the foundation of a secure identity strategy. When integrated into a broader identity verification platform, it enables seamless orchestration, layered fraud prevention and real-time decisioning.
We offer flexible APIs and deployment options make it easy to scale globally and tailor solutions to specific business needs. This unified approach enhances operational efficiency, customer trust and regulatory compliance.
Accelerate onboarding with real-time address validation
Strategically layering biometric checks into the customer journey strengthens identity verification and minimizes friction. Key trigger points include:
In today’s digital-first economy, verifying consumer contact information with precision is essential. Businesses lose an average of over $216,000 annually due to failed deliveries. These failures often stem from inaccurate or incomplete address data, which not only disrupts logistics but also damages customer trust, brand reputation and long-term customer retention.
“Address verification isn’t just about accuracy, it’s about enabling every downstream process to operate on clean, reliable data.”
Modern address verification solutions are designed to tackle these challenges head-on. Removing inaccurate address data can reduce failed delivery rates by up to 70%, improve match rates and enhance customer satisfaction. With powerful address capture and verification solutions, businesses can seamlessly expand internationally across 250 countries and territories. These tools ensure you can easily grow with confidence across global markets and maintain high standards of data quality.
Start with high quality global address data
Accurate address data is the foundation of effective identity verification. When businesses begin with clean, validated address inputs, they eliminate the noise that often disrupts downstream processes, from onboarding to fraud detection. High-quality address data improves match rates, reduces false positives and enhances the precision of identity resolution across markets, including those with traditionally poor data quality.
By integrating verified address data into identity workflows, businesses can confidently link individuals to real, deliverable locations. This not only improves operational efficiency but also supports compliance with KYC and AML regulations, reduces friction during onboarding and strengthens fraud prevention strategies.
GBG Go is our all-in-one identity platform for fast, easy and safe business growth. With its global coverage, comprehensive capabilities, and user-friendly configuration, GBG Go optimizes every genuine customer interaction.
In today’s fast-moving landscape, GBG Go empowers businesses to futureproof their identity verification approach. This real-time intelligent platform can help you to:
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Accept more genuine customers
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Optimize ROI
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Minimize fraud
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Tailor customer journeys
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Adapt to meet local regulatory requirements
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Simplify your IT infrastructure
Create a comprehensive identity verification platform
Starting with high quality address data allows you to add another layer of assurance and trust. Type-ahead technology simplifies data entry, reduces errors and improves delivery rates, while layered identity verification approaches ensure businesses can confidently engage with verified customers across platforms.
When address verification is integrated into a broader identity verification platform, businesses benefit from seamless orchestration, real-time decisioning and centralized data intelligence. This unified approach not only improves operational efficiency but also enhances customer trust and regulatory compliance. Whether you're onboarding new users, managing risk or optimizing delivery logistics, a comprehensive identity solution ensures that every identity interaction is secure, accurate and actionable.
“When you eliminate the noise from inputs, you unlock precision in markets where data quality is traditionally hard to achieve.”
A truly holistic strategy includes a variety of data sources and identity solutions in an all-in-one platform. This multi-touchpoint approach gives businesses the clarity they need to trust the identities they interact with and ensures they can reliably reach those individuals when it matters most. It also supports customer lifecycle management, personalized engagement and secure digital interactions.
Address verification is the cornerstone of a secure, compliant and customer-centric identity strategy. By incorporating real-time address intelligence into your identity verification workflows, you can make smarter decisions, build stronger relationships and future-proof your business against evolving risks.
Get a demo to learn how enhanced address verification can empower your business to operate with greater confidence, accuracy and security.
Frequently Asked Questions
Address verification is the process of confirming the accuracy and legitimacy of a physical address. It’s crucial for ensuring successful deliveries, reducing fraud, improving customer onboarding and maintaining compliance with regulations like KYC and AML.
By validating addresses against trusted global datasets, businesses can detect suspicious patterns, link individuals to real locations and reduce false positives in identity verification workflows, strengthening fraud prevention strategies.
Yes. Real-time address validation reduces friction, streamlines onboarding and ensures smoother interactions, which leads to higher customer satisfaction and retention.
Absolutely. Modern solutions support over 250 countries and territories, enabling businesses to maintain high data quality and operational efficiency across established and emerging markets.
Verified address data helps businesses meet Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements by ensuring that customer information is accurate, up-to-date, and linked to legitimate locations.
