Super Bowl LX ready: Onboarding that never blinks under pressure
Rebekah Jackson
Director of Gaming
The Super Bowl isn’t just the biggest sporting event in the U.S.; it’s also one of the busiest nights for sportsbooks and iGaming operators. This year’s matchup marks the most unlikely Super Bowl pairing in at least 50 years, with both teams entering the season at preseason odds longer than 501-1.
That’s why the industry’s leading brands rely on us. We’re trusted by 9 out of 10 top operators and supported by 25+ U.S. state licenses that make it easier to meet jurisdiction‑specific requirements through a single partner.
That unlikely storyline is fueling unprecedented engagement. Experts project $1.71 billion in legal bets to be placed on Super Bowl 60 with a one bet already place for $1.1 million.
We help operators turn this challenge into an opportunity. Here’s how:
1. Verify more genuine players, faster
Super Bowl Sunday brings a surge in registrations and operators need the ability to verify genuine players at speed and scale. We deliver exactly that, combining global identity data coverage with fast, accurate document verification to keep onboarding friction free, even under peak traffic.
GBG Go: The identity orchestration platform for sustainable growth
GBG Go is our all-in-one identity platform for fast, easy and safe business growth. With its global coverage, comprehensive capabilities, and user-friendly configuration, GBG Go optimises every genuine customer interaction.
In today’s fast-moving landscape, GBG Go empowers businesses to futureproof their identity verification approach. This real-time intelligent platform can help you to:
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Accept more genuine customers
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Optimize ROI
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Minimise fraud
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Tailor customer journeys
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Adapt to meet local regulatory requirements
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Simplify your IT infrastructure
2. Ensure 100% uptime and resilient onboarding during peak loads
Downtime during the Super Bowl is not an option. GBG’s technology is built for scale, maintaining uptime and conversion even when traffic spikes. With simple integration and robust infrastructure, operators can keep sign-ups flowing smoothly.
While the odds of this year’s matchup were nearly impossible to predict, one thing is certain: gaming operators can trust GBG to keep their platforms stable and secure.
Last Super Bowl, our platform consistently completed transaction for a customer in with zero downtime. Even with brief external data provider spikes, onboarding stayed fast and uninterrupted. For operators, this means no lost signups, no revenue impacting delays, and complete confidence that your platform stays reliable when the stakes are highest.
3. Stop bonus abuse and fraud before it starts
High profile events attract fraudsters and bonus abuse is one of the fastest growing threats for U.S. gaming operators. Our Global Fraud Report found that every gaming operator surveyed across the U.S. reported an increase in bonus or offer abuse.
“The real test of a platform isn’t how it performs on an average day; it’s how it behaves when volume surges. The brands that thrive are the ones who build for scale before they need it.”
Bonus abuse isn’t just widespread, it’s costly. Fraudsters commonly exploit signup promotions, free bets, and introductory offers using tactics like multi-accounting, synthetic identities, and device/ID manipulation.
4. Stay compliant from kick-off to cash-out
Regulatory scrutiny intensifies during high‑volume events like the Super Bowl, and operators must ensure every player interaction, from registration to withdrawal, adheres to strict KYC and AML requirements. We empower gaming operators to stay fully compliant without slowing down the customer experience.
With automated decisioning, operators gain a complete view of identity checks, supporting details, and journey history, turning compliance from a labor‑intensive obligation into a strategic advantage.
With global coverage, access to 600 million+ company records, and screening across 450+ sanctions and PEP lists in 190+ countries, operators can confidently manage risk.
5. Proven results with leading operators
Leading sports betting and iGaming brands trust us to help them onboard more genuine players, reduce friction, and stay compliant. We deliver measurable, revenue impacting results across the gaming industry.
“Today’s players expect instantaneous access. Meeting those expectations, regardless of volume, is what separates leaders from laggards in the digital gaming space.”
One sports betting operator achieved an 80% lift in automated approvals for hard to reach customer segments after implementing our integrated data and document verification. This uplift was driven by access to richer identity intelligence and configurable onboarding workflows that fast track low risk players and escalate higher risk identities only when needed.
Ready to win Super Bowl Sunday?
Don’t leave your success to chance. We can help you onboard more players, prevent fraud, and stay compliant, all while delivering a great experience when it matters most.
Learn how to keep with our guide on winning U.S. gaming market share.
Frequently asked questions
Peak events bring sudden surges in traffic, and any slowdown or downtime directly impacts customer acquisition and revenue. Fast, reliable onboarding ensures every high intent customer can register without friction, even when volumes spike.
Peak load resilience means your systems can sustain high transaction volumes without degrading performance. For operators, this translates to uninterrupted sign ups, stable conversion rates, and protection against lost revenue during your most important moments.
A well orchestrated onboarding system can identify risky behaviors (like bonus abuse, synthetic identities, or velocity abuse) before they turn into losses. Robust infrastructure ensures fraud controls remain effective even when traffic surges.
