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UBO verification: Best practices for faster, compliant KYB onboarding

Harry Musson

Harry Musson

KYB Specialist

UBO verification: Best practices for faster, compliant KYB onboarding

KYB (Know Your Business) is much harder to complete efficiently and compliantly when a company has a complex ownership structure. But knowing this information isn’t optional – as a company performing KYB checks, UBO (Ultimate Beneficial Ownership) verification is a mandatory requirement for you. 

What’s more, customers may walk away when approvals are delayed while you piece together ownership structures from multiple registries, documents, and third-party tools.

There is an easier way to perform UBO verification that won’t bog down your onboarding process and turn off potential customers: using a KYB solution that automates multiple onboarding elements, including UBO verification.

However, you’re unsure of how to get started. We’ve written this article to help. We’ll cover:

  • How UBO verification works
  • 6 strategies to improve your UBO verification process
  • How GBG helps businesses perform UBO verification quickly and at scale

Ready to improve your UBO verification process? Learn more about GBG Detected, our end-to-end KYB solution that supports faster, compliant business onboarding for customers around the world. Book a demo.

How UBO verification works 

UBO verification helps uncover who ultimately owns or controls a business by verifying the individuals’ identities, screening them for risk, and using the results to make a compliant onboarding decision.

Here is what the process typically looks like:

  1. You collect company information via manual searches or third-party tools. This usually includes the company’s name, registration number, and official address.
  2. You identify the UBOs. Using company records, shareholder agreements, and organizational documents, you analyze business ownership and control structure. In the US, anyone who owns 25% of a company or has significant control through voting rights, trust arrangements, or board positions is typically considered a UBO. The percentage may be lower in other countries.
  3. You verify UBO identity and screen for risk using KYC checks, such as document verification and biometrics, as well as sanctions, PEP, and adverse media lists screening to assess money-laundering or fraud risk.
  4. You make an informed onboarding decision. Using the results, you can determine whether the business can be onboarded, needs enhanced due diligence, or is too high-risk to onboard. This can be automatic with certain controls and setups in place.

One of the key objectives of UBO verification is to reduce fraud risk. For example, bad actors may manipulate a company to facilitate money laundering or obscure the origins of illicit funds. UBO verification enables you to detect these bad actors and fail them during onboarding.

UBO verification is also a requirement for any company performing KYB checks to comply with anti-money laundering (AML) regulations. Businesses that don’t comply can face penalties.

Six strategies to improve your UBO verification process

The risk with UBO verification is that it takes up a lot of time and resources. This complexity eventually leads to customer drop-offs. If you’re emailing back and forth with business customers to obtain documents and manually verifying them with fragmented data sources, there’s a risk they’ll give up and go elsewhere. 

Here are several ways you can improve your UBO verification process:

1. Connect to global data sources to find UBO data automatically

Manually identifying UBOs by performing online searches or looking through documents is a time-consuming and resource-heavy task. What’s more, the collected data often ends up fragmented across inboxes and spreadsheets, making the process even harder to manage.

Modern UBO verification solutions automatically pull ownership data from authoritative sources, such as official company registries and credit agencies, and store it in a single, centralized view. This removes manual effort and gives your team faster, more reliable access to the information you need.

Here’s how it works in GBG Detected, our all-in-one KYB solution: the platform automatically identifies potential UBOs from trusted data sources and presents them to the customer for confirmation. This reduces the number of steps both customers and your teams must complete – all while increasing confidence in the accuracy of the data. GBG Detected can cut manual KYB checks up to 67%, reducing low-risk customer case management and costs.



2. Use an auto-build hierarchy for a comprehensive overview of the company’s structure

Some companies have got multiple layers of ownership: a company can be owned by another company, which is owned by yet another company, with the UBO at the top of the pyramid.

But this information isn’t always publicly available – and when it is, it may be difficult to find and piece together, taking up days of your teams’ time.

One way to simplify this complex task is to use an auto-build hierarchy tool, which automatically creates diagrams illustrating all the relevant companies and UBOs in an ownership structure for a more comprehensive overview. 

This is how it looks in GBG Detected:



3. Invite UBOs into your onboarding journey to get the information you need

UBOs are often far removed from a business’s daily operations, so getting hold of them can be challenging. As such, you’ll likely be communicating with a middle manager during onboarding rather than the UBOs themselves.

However, there will be tasks that UBOs need to complete, such as providing the necessary documents for verification. Instead of a prolonged back-and-forth over emails, your onboarding contact should be able to invite the relevant persons to complete such tasks in an onboarding portal.

This helps provide a faster, lower-friction way to complete your due diligence.



4. Automatically find the ownership percentage for each UBO

Knowing exact ownership percentages allows you to request documentation only from relevant individuals and avoid unnecessary verification of non-qualifying shareholders. But determining these percentages isn’t always easy, especially when the relevant information isn’t readily available.

This is another area where automated KYB solutions can help: by automatically determining ownership percentages and flagging those above regulatory thresholds, you can quickly see how ownership is distributed across individuals and entities within a company and focus your verification efforts on the right people.



5. Perform ongoing monitoring with real-time alerts and periodic re-screening

To stay compliant after onboarding, you need a way to continuously monitor UBOs for changes that could increase risk. This includes tracking whether a UBO is added to a sanctions or PEP list, is featured negatively in the news, or if the company itself undergoes a material change, such as insolvency or a shift in financial status. 

Without automation, detecting these changes typically requires repeated manual searches, which takes time and may result in incomplete information.

An effective UBO verification process enables you to monitor these risk signals automatically and surface relevant changes as they occur. Real-time alerts allow your team to act quickly when new risks emerge, while periodic re-screening ensures UBO information remains up to date over time. By tailoring review frequency based on customer risk profiles, you can focus resources where they matter most.



6. Use an end-to-end KYB solution to centralize your operations in one place

UBO verification is just one part of KYB, alongside confirming business details like registration and licensing status and performing ongoing monitoring. Having all these elements fragmented across different systems and tools, however, can lead to compliance gaps because manually moving data between silos increases the risk for human error. 

When everything lives in one end-to-end KYB platform, on the other hand, information like company registry data, ownership structures, and director information can be sourced once and reused. With GBG Detected’s automated Know Your Business intelligence, you can reduce onboarding time by more than 75%.

Identified UBOs can also automatically flow into individual KYC and screening checks without manual hand-offs between systems. What’s more, compliance reporting is made easier because each business (and its UBOs) is presented as a complete file with all checks, comments, and decisions together in one place.

How GBG helps businesses perform UBO verification quickly and at scale for faster KYB onboarding

With more than 30 years of experience in the identity verification space, we built our KYB product, GBG Detected, to make KYB as quick and smooth as possible for our 20,000 business customers – without sacrificing compliance. 

Our KYB solution replaces scattered systems and connects to authoritative global data so you can easily verify businesses and their UBOs worldwide. 

Here are three reasons businesses choose to work with us:

Automate UBO discovery with extensive global data sources

Manual UBO discovery can take days – or longer. We’ve built our GBG Detected platform to reduce this timeframe to seconds. 

Once you plug in via a single KYB API, the solution can connect to 600m+ global company registries, 195 beneficial ownership registries, and 2,500+ PEPs, sanctions and adverse media watchlists. 

It can also verify identities in 195 countries and automatically pull information like shareholders and ownership percentages, directors and other controlling persons, and parent–subsidiary relationships across borders. It then maps ownership chains to identify the individuals who ultimately own or control the business without manual registry searches.

And with access to GBG Trust, a cross-industry dataset built from billions of identity insights across 28+ sectors, you can make smarter, faster decisions about the trustworthiness of businesses and their UBOs. By drawing on a broad network of contributed data and monitoring millions of transactions and identity data records, the solution detects suspicious behavior in real time, enabling you to act quickly and block fraud attempts.



Minimize customer input with automated data sourcing and targeted UBO tasks to reduce friction and speed up onboarding

Too much friction for the customer during onboarding, such as asking them to complete long forms or upload multiple documents, can cause them to drop off. 

With our GBG Detected solution, you can keep customer friction to a minimum by initiating onboarding with just a few basic details like:

  • Company name
  • Country of registration
  • Registration number

The platform also automatically sources and enriches the rest of the business and ownership data from trusted global datasets, such as state registries in the US or Companies House in the UK. 

When additional documents are needed, the customer can upload them securely to the platform. You can assign UBOs specific tasks, such as uploading an ID like a passport, so they’re only pulled into the process when necessary. 

All of this takes place in a sleek, user-friendly interface that can be white-labeled for higher customer trust.



Leverage configurable workflows to scale KYB more efficiently 

Static workflows where each customer is sent through the same onboarding steps can impact your ability to scale, as they add too much friction for low-risk customers and more work for your team.

To minimize manual review volumes and speed up onboarding, set rules within GBG Detected to auto-approve low-risk entities and escalate only high-risk cases for human review. These automated approvals and escalation rules will result in faster pass-through times. By tailoring workflows and risk thresholds, you can ensure the process aligns with your specific compliance needs.



For example, we’re helping Gumtree, one of the UK’s leading online marketplaces, automate the onboarding of Gumtree’s professional services accounts. With GBG Detected, Gumtree is able to enhance the safety of its users by using real-time data to perform KYB and ultimately deliver a faster onboarding experience.

As Joseph Rindsland, Head of Digital Trust & Safety at Gumtree, said: “We chose GBG because we needed a simple, powerful solution to make business onboarding faster and easier for our service providers, whilst ensuring the necessary KYB checks have been completed."

"With its business onboarding solution, GBG Detected, we’re able to automate this process into a single, connected system, eliminating silos and static checks. This helps us onboard and verify service providers faster, while also improving their user experience, supporting our goal to lead in home services category.”

How Weatherbys automated its onboarding process compliantly with GBG Detected 

Complex ownership structures and manual processes slowed Weatherbys’ efforts to onboard horse racing syndicates, causing the horse racing conglomerate to seek out a KYB product that could help. 

During onboarding, owners were hesitant to share bank statements and other sensitive documents needed for verification via email, which caused friction and delays. Using our GBG Detected solution, the owners were able to securely upload verification documents, balancing regulatory needs with client privacy and convenience.

As a result of working with us, Weatherbys achieved a fully compliant, automated onboarding process tailored to its niche market and the complicated ownership structures of its clients. 

Read the full case study: Weatherbys Bank transforms onboarding with GBG Detected



Enable faster, scalable UBO verification with GBG’s automated KYB solution

Improving your UBO verification process requires striking the right balance between strong compliance and a smooth customer experience. This is typically easiest to achieve with an automated solution.

Our GBG Detected platform accelerates UBO verification by replacing manual checks with automated, risk-based identity and screening workflows supported by global data and delivered through a single, unified platform. This enables you to onboard faster and grow without increasing regulatory risk.

Learn how we can help you simplify UBO verification and KYB onboarding with our GBG Detected solution. Request a demo today.

FAQs: UBO verification

Key criteria to consider when comparing UBO verification solutions include comprehensive global data coverage, automated ownership discovery and verification workflows, easy API integration, and scalability. These support stronger risk assessment and regulatory compliance.

The ideal solution should also screen against relevant watchlists and sanctions lists to reduce exposure to financial crimes like terrorist financing and other illegal activities.

The documents required for UBO checks vary from country to country but generally fall into two categories: identity documents for individuals and ownership documents for the business legal entity.

Identity documents can include a government-issued photo ID, such as a passport or driver’s license, and something that provides proof of address like a utility bill or bank statement. Commonly accepted ownership documents include a shareholder register, articles of incorporation, and records showing shareholding or an ownership stake.

In most jurisdictions, a person who owns or controls 25% percent or more of a company qualifies as an ultimate beneficial owner. However, the percentage can be lower in certain regions like South Africa or Colombia, where it’s 5%.

The information needed to determine exact ownership percentages isn’t always easy to access, but with a solution like GBG Detected, the information is gathered for you and individuals exceeding regulatory thresholds are flagged automatically.

Manually piecing together multi-layered entities by parsing through business documents and company registries can be a complex process that requires a significant amount of time. Using KYB solutions like GBG Detected that automatically trace multi-layer ownership, calculate ownership thresholds, and surface ultimate beneficiaries can streamline these customer due diligence (CDD) processes.