GBG and GeoLocs form referral partnership to connect gaming operators with trusted identity and location expertise
London and Toronto, 16 September 2026 - GBG, the AI trust intelligence platform, and GeoLocs, mkodo’s award-winning geolocation compliance platform, today announced a referral partnership under which GeoLocs will introduce its gaming and lottery operator clients to GBG’s identity verification and fraud prevention capabilities. The partnership connects operators to two established, specialist providers, helping them answer the two questions that open every player relationship: who is this customer, and are they where they say they are.
Onboarding a new player means getting two things right at the outset: verifying a genuine customer and confirming a permitted location. Through this partnership, operators already working with GeoLocs can be introduced to GBG to address the identity and fraud side of that challenge, drawing on a specialist provider in each field rather than sourcing and evaluating them separately.
GeoLocs brings geolocation compliance technology trusted by leading operators and lotteries including Superbet, Betty, OLG and the Arizona State Lottery, verifying millions of player locations every day across some of North America’s most tightly regulated markets. GBG brings global identity intelligence, drawn from billions of interactions across people, places and businesses, to confirm genuine players and detect fraud at the first point of contact.
The two companies remain independent providers, each responsible for its own technology and customer relationships. The partnership simply gives operators a trusted introduction: GeoLocs for geolocation compliance and GBG for identity intelligence and fraud prevention, so they can strengthen customer onboarding and support their regulatory requirements with confidence in both.
“Operators tell us the same thing: the first few minutes of a player’s journey are where trust is won or lost. Getting identity and location right, at speed, makes everything downstream easier. We’re pleased that GeoLocs will introduce its operator clients to GBG, giving them a trusted route to our identity intelligence and fraud prevention capabilities so they can onboard genuine players quickly and meet their regulatory obligations without adding friction.”
- Rebekah Jackson, Global Gaming Director at GBG
“We’re delighted to partner with GBG, one of the most trusted names in identity verification and fraud prevention. By introducing our operator clients to GBG, we can point them to specialist identity and fraud expertise that complements GeoLocs’ geolocation compliance, helping them get the first steps of the player journey right.”
- Ben Scobie-Trumper, Head of Sales, mkodo and GeoLocs
The partnership reflects both companies’ commitment to helping operators address evolving regulatory and commercial challenges through innovative, responsible technology. As demand grows for trusted verification, the referral arrangement gives operators a straightforward introduction to specialist identity intelligence and geolocation compliance from two established leaders in their respective fields.
About GBG
GBG exists to enable safe and rewarding digital lives for genuine people, everywhere. As the AI trust intelligence platform, we turn billions of interactions across people, places and businesses into the signals that help businesses drive and protect growth.
For over 30 years, we have combined global data with innovative technology to help more than 20,000 customers globally verify identity and location, protecting against digital crime, strengthening business resilience and driving responsible growth at scale.
GBG is a publicly traded company (LSE: GBG) and constituent of the FTSE 250 index. Find out more at www.gbg.com and follow us on LinkedIn.
About GeoLocs
GeoLocs is mkodo's award-winning geolocation platform, helping regulated gaming and lottery operators verify player locations with accuracy, reliability and ease. Purpose-built for highly regulated markets over 15 years ago, GeoLocs supports operators in meeting jurisdictional requirements while delivering a seamless player experience across mobile and desktop channels. Trusted by leading operators and lotteries including Superbet, Betty, OLG and the Arizona State Lottery, GeoLocs verifies millions of player locations every day across North America, Canada and Brazil, combining advanced location technology with a player-first approach.
Media contacts
GBG: Dave Howard, Senior Director, Brand – dave.howard@gbg.com
GeoLocs / mkodo: Samantha Hildyard, Senior Marketing Manager - Samantha.Hildyard@mkodo.com