GBG and Intellias put agentic AI to work turning identity data into decisions
Expanded partnership scales GBG's AI trust intelligence platform, starting with faster, sharper signals for gaming and financial services customers
22 July 2026, LONDON - GBG, the AI trust intelligence platform that turns billions of interactions across people, places and businesses into the signals that power the decisions businesses act on to drive and protect growth, today announced an expanded technology partnership with Intellias, an AI-accelerated product engineering partner, to expedite and amplify how those signals reach customers.
The two companies have already proven the model works. Intellias helped build Foresight, launched in May 2026, which turns GBG's 800 million annual identity checks into real-time insight and peer benchmarking, giving fraud, compliance and onboarding teams the context to act with confidence rather than wait for a periodic review and built on AWS cloud infrastructure to provide customers the scale and resilience needed to support high-volumes of verification journeys during key sporting events like the Superbowl and the Worldcup.
Separately, the partnership has delivered a conversational AI analytics assistant that lets GBG's teams query platform data in natural language, cutting reporting time from days to seconds. And it's helped consolidate more than 80 identity and fraud modules into GBG Go, GBG's single adaptive platform, so those signals reach customers through one connection instead of many.
The expanded partnership scales that up. Intellias' AI Pods, small teams of product, design and engineering specialists working alongside dedicated AI agents across requirements, architecture, coding, QA and deployment, are being embedded into GBG's engineering function. The aim is to shorten the distance between a signal and a decision: AI agents take on the repetitive groundwork, engineers focus on the product decisions that make the difference, and more signal reaches customers, faster.
The first customers to feel the difference will be in gaming and financial services, where the roadmap includes:
- Pre-sales sandbox environments, so prospective customers can experience GBG Go's value before they buy
- Faster onboarding, cutting the time to get a new customer live on the platform
- A richer consumer profile, drawing on additional data sources including GBG's recently expanded Equifax partnership, plus biometric and mobile signals
- Self-serve, explainable-by-design configuration, giving customers more control over their own onboarding journeys
- Toolkits and SDKs to allow customers to embed GBG Go’s components into their onboarding process seamlessly
"Every interaction on our platform is a signal, and our job is to turn it into a decision our customers can act on by the fastest, shortest path possible”, said Gus Tomlinson, Chief Product and Technology Officer at GBG. “We've already proven that with Foresight and with faster reporting. Scaling this partnership means our engineers can build more of that value, to the same high standard, and get it to customers even faster."
" GBG is exactly the kind of business our AI Pods model was built for: deep proprietary data, a demanding regulatory environment, and a real ambition to move faster without cutting corners. We're proud to deepen the partnership and help GBG turn that data into decisions at scale," said Regina Viadro, SVP Digital and President North America at Intellias.
To find out more about GBG Go, visit www.gbg.com/en/platform/gbg-go.
About GBG
GBG exists to enable safe and rewarding digital lives for genuine people, everywhere. As the AI trust intelligence platform, we turn billions of interactions across people, places and businesses into the signals that help businesses drive and protect growth.
For over 30 years, we have combined global data with innovative technology to help more than 20,000 customers globally verify identity and location, protecting against digital crime, strengthening business resilience and driving responsible growth at scale.
GBG is a publicly traded company (LSE: GBG) and constituent of the FTSE 250 index. Find out more at www.gbg.com and follow us on LinkedIn.
About Intellias
Intellias is an AI-accelerated product engineering and digital solutions partner helping software companies and enterprises build, modernize and scale AI-enabled products. Intellias combines AI engineering, cloud, data and deep domain expertise to help organizations move AI from experimentation into production. For more than 24 years, Intellias has built deep domain expertise in the, iGaming, FSI, retail and mobility industries. Intellias delivers clear business outcomes for clients, including HERE Technologies, EveryMatrix, Swissquote, Tokio Marine, TomTom and Travis Perkins.
Media contact
Dave Howard, Senior Director, Brand, GBG