GBG announces Reach availability in AWS Marketplace

Announced at GBG Unlocked 2026, Reach helps organisations bring trusted address intelligence into AI-enabled workflows and automated decision-making

London, October 06, 2026 - GBG, the global identity and location technology business announced today that Reach is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Reach verifies and decisions the address, email and phone data that automated workflows depend on, and is callable directly by AI agents so an agent can confirm a customer's contact details are real, reachable and deliverable before it acts on them. This is the first of several products form its Agents portfolio that GBG plans to make available in AWS Marketplace.

Announced at GBG Unlocked, the company's annual customer event, the launch of Reach in AWS Marketplace marks a key step in GBG's strategy to bring trusted identity and location intelligence into AI-enabled workflows. As organisations move from AI experimentation to operational deployment, the need for trusted, decision-ready data has become increasingly important.

Reach is the first capability within GBG for Agents, a portfolio of agent-native capabilities designed to help organisations incorporate trusted identity and location intelligence into AI-enabled workflows. It transforms address verification into simple, decision-ready signals that can be embedded directly into automated processes, supporting consistency, governance and confidence in AI-driven outcomes.

AWS customers can now access Reach directly within AWS Marketplace, simplifying procurement and deployment while allowing organisations to incorporate trusted address intelligence into their existing AWS environments. Existing GBG customers can also activate Reach using their current Loqate API credentials, streamlining adoption without the need for a separate procurement process.

Kartik Venkatesh, Global Head of Innovation at GBG, said: "Organisations are looking to move AI from pilot projects to practical business outcomes, but the quality of the data driving those decisions remains fundamental. Reach helps businesses provide trusted address intelligence to AI-enabled workflows, allowing automation to operate with greater confidence and consistency. By making Reach available in AWS Marketplace, we're making it easier for customers to access and deploy these capabilities within their existing technology environments."

Reach is available now in AWS Marketplace. For more information about GBG and Reach, visit www.gbg.com.

About GBG

GBG exists to enable safe and rewarding digital lives for genuine people, everywhere. As the AI trust intelligence platform, we turn billions of interactions across people, places and businesses into the signals that help businesses drive and protect growth.

For over 30 years, we have combined global data with innovative technology to help more than 20,000 customers globally verify identity and location, protecting against digital crime, strengthening business resilience and driving responsible growth at scale.

GBG is a publicly traded company (LSE: GBG) and constituent of the FTSE 250 index. Find out more at www.gbg.com and follow us on LinkedIn.