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Automated KYC verification: A complete guide to customer onboarding

Darren Neil

Darren Neil

KYC Specialist

Automated KYC verification: A complete guide to customer onboarding

If you’re reading this article, it’s likely that you’re familiar with these common Know Your Customer (KYC) challenges: Your current processes are scattered across multiple vendors, manual reviews slow down operations, and you still haven’t found the right balance between smooth onboarding and strong compliance.

Your main goal is to onboard genuine customers faster and at lower cost – while also remaining compliant as you scale. You don’t want to be spending more time than necessary on the complexities of KYC.

In this piece, we’ll explain how to automate KYC, why it makes sense to work with an all-in-one KYC provider, and how to choose the best one for your business needs.

This article covers:

  • What to automate in KYC and why it matters
  • Why it makes sense to work with an automated KYC identity verification provider
  • What to consider when choosing an automated KYC provider
  • Why choose GBG as your automated KYC provider

Want to get started with KYC automation right away? Learn more about GBG Go, an all-in-one KYC orchestration platform we built based on 30+ years of experience. Book a demo.

What to automate in KYC and why it matters

It’s likely that you currently use multiple different providers for identity data, documents, biometrics, PEP screening, and fraud checks. The issue with this, however, is that each vendor requires separate contracts, billing, and ongoing management. What’s more, you might need to build and maintain several complex onboarding journeys yourself, leading to high technical and operational overhead.

In addition, you may still rely on manual KYC processes, from asking customers to upload documents during onboarding to hiring thousands of staff to verify and process them internally.

The result is slow Know Your Customer onboarding that causes friction and drop-offs, as well as rising costs, higher false positives, and more space for human error.

Automation and consolidation solves the above by streamlining compliant checks at scale. While teams can focus on more complex and high-risk cases, customers get through onboarding quicker to reach the target product.

Here are a few examples of various KYC parts that you can automate:

  • Automatically verify identity data with data matches: Validate customer information against trusted sources and detect close matches even if users mistype some of their personal information (such as their address).
  • Detect document fraud in real-time: Use Optical Character Recognition (OCR) to read ID data and automatically detect when uploaded documents are forged by comparing them against verified templates.
  • Get a 360 view of each customer for easier reviews: Gather all relevant data (identity information, screening results, review notes) into a comprehensive view of every customer and manage each case from one dashboard. Ensuring that each person is represented by a single, unified profile also helps eliminate duplicate identity records and prevents multiple account creation.
  • Use biometrics to ensure genuine identities: Automate liveness detection (like blink tests or movement prompts) and face matching between a selfie and an ID photo to block impersonation before it happens.
  • Combat fraud by routing customers based on risk: Perform Customer Due Diligence (CDD) in real-time by automating sanctions and PEP lists screening, risk scoring, and routing for enhanced due diligence (EDD) if high risk is detected. High-risk customers will go through extra checks, and low-risk users will be fast-tracked.
  • Monitor for unusual activity before it becomes a regulatory problem: Regularly rescreen against updated PEP/sanctions lists to detect new sanctions hits without the need for a full manual audit.
  • Create audit trails for evidence of regulatory compliance: Automatically create audit trails for every check and centralize reporting dashboards for ease of navigation. A full verification trail can show when each check occurred and which rules triggered the outcome.

The key to make the most out of automation is to bring all the examples above under one solution in order to make it easy to automate KYC end-to-end.

Why it makes sense to work with an automated KYC identity verification provider

What’s the best way to implement all the automations listed above? You may consider building your own KYC workflow in-house and use third-party vendors for different parts of the process – while this option may seem affordable at first, it often creates fragmented systems that are hard to manage and synchronize as you scale. For example, your document verification provider might not automatically share verified identity data with your biometric vendor due to integration gaps. Waiting for manual confirmation that the passport and the captured selfie belong to the same person slows down onboarding.

Compliance teams might also struggle to maintain a single, unified view of customer data across vendors, which introduces a higher risk of errors. If there are several separate records for the same person, the likelihood of inconsistent approvals or missed red flags increases. And as your business grows, this manual reconciliation of records becomes a time-consuming process.

Working with a specialized all-in-one KYC provider allows you to simplify KYC and free up operational and technical resources. What’s more, KYC providers already have built-in connections to the necessary data sources like PEP lists, sanctions lists, government ID databases, and credit bureaus. They also have experience solving numerous compliance challenges, such as ensuring that all onboarding processes meet local data privacy laws.

Instead of investing in infrastructure, compliance, and vendor management, you can plug into a platform that already provides comprehensive datasets, compliance expertise, and all essential KYC components as part of one solution.

As a result, you get to maximize straight-through processing (the automatic verification and approval of customers without manual intervention) and revenue by increasing match rates and minimizing friction in onboarding. Plus, your compliance and fraud teams will have more time to focus on complex situations requiring manual verification.

What to consider when choosing an automated KYC provider

The first thing to keep in mind is to look for a provider that owns as many of the essential KYC components as you need (be it identity verification, biometrics, document checks, or sanctions screening), as this ensures tighter integration, quicker updates, and easier compliance.

You also want to think beyond routine checks and verification accuracy. The right KYC partner should help you automate intelligently in order to reduce manual work and increase onboarding speed while still remaining compliant. For example, they can route high-risk cases for manual reviews while approving low-risk customers automatically.

1. Does the KYC provider offer static, or dynamic orchestration?

KYC automation takes on many forms. Some providers automate specific parts of the process, like checking documents or running a sanctions screen, in a static (or linear) workflow. This means each user must pass through all the steps in the same order, even if some steps might be unnecessary for particular cases.

Other providers go a step further by automating the routing itself. This is known as dynamic orchestration or adaptive routing. It means the system decides which checks each customer needs and in what order, based on factors like identity score, geography, data quality, and other risk management signals.

Low-risk customers can be fast-tracked, while higher-risk customers trigger additional checks, such as liveness detection, Enhanced Due Diligence (EDD), or manual review. This approach can save you a significant amount of time and cut costs. This is because you get to allocate resources where they’re most needed, while users experience a smooth onboarding tailored to their risk assessment profile.

What’s more, genuine customers with easily verified identities get to pass through onboarding quicker, reducing the chance of drop-offs.

This is what your onboarding journeys might look like in practice:

  • Low-risk –≥ skip extra checks, instant verification
  • Medium-risk –≥ standard checks
  • High-risk –≥ additional checks like EDD and human review
kyc risk profile

International businesses might find adaptive routing particularly valuable because the availability and quality of data varies widely by region, and this affects which verification steps are necessary for which customer.

In Ireland, for example, data is often entered manually across multiple disconnected systems, causing duplicate records or mismatches. Generally, younger age groups are less likely to get an accurate identity match due to thinner credit file records. By choosing to route Irish users based on age, you can automatically send younger customers onto additional checks to ensure higher pass rates.

So, while static orchestration may require less initial setup cost and is easier to implement, dynamic routing comes with better onboarding optimization, a more frictionless customer experience, and a smarter allocation of resources.

Interested in learning more about adaptive routing? Book a demo and find out how we can help you orchestrate your customer journeys based on risk profile.

2. How high are the KYC provider’s match rates?

Each failed match means additional costs: not only do you need to send the customer through extra verification steps or engage more expensive manual checks, but every extra step adds delay and effort for the user, which can increase the risk of customer drop-offs.

To validate customer identity faster and more accurately, partner with a provider that has access to an extensive network of trusted and credible data sources, from government databases and utility records to credit bureaus and mobile carriers.

The more sources the system can cross-reference, the higher the chance it can find a valid match even if one dataset is outdated or incomplete. For you, this means quicker onboarding and increased pass rates.

3. Does the provider’s geographic coverage suit my business needs?

If your KYC automation solution works well in one region but not in others, you’re posing limitations on your scaling operations from the very start. This is because expanding into a new region where your existing KYC partner isn’t yet live may force you to switch providers or add another vendor.

This adds more operational complexity, from integrating new systems to reconciling data across platforms or learning new workflows.

Partnering with a provider that offers an extensive breadth of data on a global scale solves the issue. The wider their reach, the higher your limits, and your KYC process gets to grow with you as you expand into new territories.

However, data coverage isn’t just about breadth. It’s also about depth: using the right data in the right context. Data sources vary by country: in the UK, for example, users might be verified against HMRC-linked records or electoral rolls, and in Singapore, verification can rely on the national digital ID system (SingPass). This is important because using the most authoritative or locally relevant data makes verification more accurate and decreases false negatives (failing to recognize a genuine customer as a match).

By combining broad and deep data coverage, the optimal identity proofing solution can provide comprehensive and local datasets against which to match customers as you scale into new countries.

4. Does the provider comply and stay up to date with local regulations and data privacy requirements in the countries where I operate?

Working with the right KYC provider isn’t just about improving match rates: it’s also ensuring that the data sources and verification methods being used comply with local regulations.

Penalties for non-compliance can be severe. Some financial institutions have been fined £20M+ in the UK for not having the right compliance controls in place. And because each jurisdiction has its own, ever-evolving rules for identity verification, data privacy, and recordkeeping, compliance officers face a highly challenging task.

The ideal automated KYC solution helps streamline compliance operations. For instance, it should make it easier for you to:

  • Apply jurisdiction-specific rules during screening
  • Log every verification step to create full audit trails
  • Store and process data in accordance with local laws
  • Update workflows as regulations evolve without constant manual reconfiguration

This way, compliance is built into the automated workflow and reduces manual effort for compliance teams, who now have more time to focus on complex situations.

5. How difficult is the KYC solution to integrate?

Integration difficulty is a major factor when evaluating KYC solutions. Ideally, you ought to choose a provider that:

  • Provides well-designed APIs and SDKs to reduce implementation time, as well as flexible endpoints so that engineering teams can integrate KYC checks into existing onboarding flows more easily
  • Offers as many capabilities as possible in-house instead of relying on multiple external vendors so that you can manage verification through one API and dashboard, as well as deal with less operational risk
  • Reduces the need for manual maintenance by updating verification rules, templates, and watchlists automatically
  • Is scalable enough so that you don’t need to rebuild integrations when adding new geographies or customer volumes
  • Integrates with leading case management platforms to maintain airtight compliance. This ensures that identity verification processes are consistent, auditable, and fully traceable within the organisation’s existing workflows.

Look for a solution that slots seamlessly into your existing systems, deploys quickly, and doesn’t overload engineering teams. Ultimately, the goal is to achieve a smoother onboarding experience both for yourself and the customer – and the easier it is to get there, the better.

6. Is the KYC flow customizable?

Every business has unique onboarding needs. Even within the same organization, different products might require different levels of identity identification and regulatory oversight.

A digital bank, let’s say, might have to conduct stringent document and biometric checks to meet financial regulations, while a neobank offering prepaid cards could adopt a lighter verification process to prioritize speed. Within a single company, a premium investment account may require EDD compared to a basic savings product.

This is why a one-size-fits-all KYC isn’t ideal. Product teams need adaptable verification flows that integrate seamlessly into the customer journey. At the same time, compliance officers want to be able to configure rules and thresholds within different flows to meet internal and regulatory standards.

Look for a provider that allows you to:

  • Adapt KYC onboarding by product requirements, risk level, and geography in order to ask the right questions
  • Adjust workflows dynamically through a low-code interface or via a flexible API to reduce heavy engineering investment and constant dependency on developers
  • Define risk thresholds, weighting factors, and triggers for additional checks
  • Analyze results and optimise your workflows based on actionable insights to figure out routes with the highest pass rates and fewest friction points

Another factor to keep in mind is branding: a white-label KYC solution lets you maintain consistent visuals, tone, and design across the entire onboarding flow, helping reinforce your brand identity and increase customer trust.

Why choose GBG as your automated KYC provider

We are a leading global identity technology company that helps every business in the world connect safely with every genuine identity in the world. With over 30 years of experience in the identity verification space, we offer enhanced identity document and biometric authentication in over 195 countries, as well as international identity data sourced to meet the highest identity security and compliance standards for Anti-Money Laundering (AML) in 50 countries.

With GBG Go, our all-in-one identity orchestration platform, you get to automate KYC and AML compliance around the world and simplify onboarding – both for your customers and for yourself.

Here are a few reasons why companies like Barclays, HSBC, or Santander choose to work with us:

Automate end-to-end KYC verification in a single platform

KYC automation is meant to streamline your operations. Yet, many businesses partner with multiple vendors for specific features like documentation verification or biometrics, adding integration complexity, contracts, and ongoing maintenance.

We built our platform as an end-to-end KYC solution that includes all key aspects of KYC within one platform, from identity data matching and document authentication to biometrics like liveness detection and PEPs screening.

You can design onboarding flows with adaptive routing to send customers through tailored journeys based on a risk score or custom factors like geography or age. This helps increase onboarding speed for low-risk customers and detect higher-risk cases early on.

Instead of indiscriminately applying all checks to every user, you get to build flows, set rules, and define risk thresholds based on custom logic decided by product, compliance, and fraud officers: all this in an intuitive, drag-and-drop interface. The result is an increased ROI thanks to a smarter allocation of resources during onboarding and higher customer pass rates.

id journey

For example, gaming platforms might want to implement age and ID verification for new player accounts but add enhanced checks for users with high deposit amounts or cross-border payments.

Our solution also enables you to track performance over time and complete A/B tests to determine which workflows onboard the highest number of genuine customers. You can drill down into specific journey decisions to understand why or why not a customer was onboarded and optimize your flows for the highest possible match rates.

Scale your KYC and access comprehensive data across 195 geographies

When you expand into new countries, limited data coverage from your existing KYC provider can reduce pass rates, slow down onboarding, and force you to partner with new vendors to solve the issue. But managing multiple vendors across jurisdictions isn’t easy: it adds operational costs and increases the risk of compliance gaps due to fragmented records.

The answer is to partner with a global KYC provider whose infrastructure and data connections are ready to scale alongside you.

With access to hundreds of datasets, we help you verify identity, assess risk, and detect fraud worldwide.

Our data is as deep as it is broad: we partner with local data providers to ensure that customers are matched against the most authoritative sources based on their country or risk profile. This helps increase verification accuracy, reduces the need for manual reviews, and leads to faster onboarding as a result.

And since we regularly work with large global businesses, we know how to enable automated KYC at scale while remaining compliant with international compliance requirements.

Support compliance with regulatory requirements worldwide and block fraud at first contact

If you operate internationally with automated KYC processes scattered across multiple vendors, you must keep up with changing regulations across different jurisdictions, all while lacking a centralized view of your compliance operations.

What’s more, fragmented systems make it harder to detect fraud because you lack unified risk scoring and shared customer records. This makes it easier for fraudsters to create multiple accounts across different geographies, for example.

Our solution allows you to centralize your operations. The product’s unified dashboard allows compliance and fraud officers to manage customer verification workflows, monitor journeys, and maintain audit logs in one place. This way, you can always find which decision was made when and why, making it easier to produce clean evidence for audits and support fraud investigations.

identity score

Our platform also adapts to the dynamic regulatory KYC requirements across different geographies, with configurable risk thresholds and localized support for KYC, AML, data privacy, and security regulations.

The platform allows you to also access GBG Trust, our cross-industry intelligence network that monitors millions of transactions, across 28 sectors, with powerful rules to deliver real-time fraud protection.

The key benefit of the network is that it offers early risk insights to help you identify genuine customers and potential fraudsters at first point of contact. Here’s how it works: when a user first engages with your platform, a risk score between 1-100 is generated. The score reflects patterns of suspicious activity across the entire shared intelligence consortium, such as data anomalies or high-velocity submissions.

For users with a high-risk score, you can automatically trigger further steps within your workflow: for instance, you might route the user through additional authentication or prevent them from onboarding.

Genuine identities that are easy to verify are fast-tracked, more complex cases are routed through additional checks, and fraudsters are less likely to get onboarded in the first place.

How GBG helped CoinJar boost first-time customer pass rate to 80%

As one of the world’s longest-running cryptocurrency exchanges, CoinJar completes tens of thousands of identity checks every year. However, its old identity proofing process relied too heavily on manual ID reviews:

“It was slow and prone to problems with unrecognised, expired and tampered documents,” says James Elia, CoinJar’s General Manager.

The company’s goal was to speed up the customer onboarding experience, increase customer pass rates, and ensure KYC compliance across multiple jurisdictions as the business scaled internationally.

With our scalable identity verification solution that relies on global trusted data sources, CoinJar was able to do precisely that. Its average onboarding times are now counted in seconds, and the company is far less reliant on ID checks thanks to our secure identity data matching.

“The results were remarkable,” said James. “Working with GBG, CoinJar has saved thousands of resource hours, enhanced early-stage customer engagement and increased customer satisfaction.”

Read full case study here: Faster, first-time onboarding for crypto customers

Automate KYC verification intelligently and compliantly with GBG

Automating KYC verification isn’t just about faster onboarding. If you partner with a global, end-to-end KYC provider that relies on adaptive routing to allocate resources intelligently, you can also consolidate fragmented systems, reserve manual reviews for where they’re most needed, and achieve higher match rates no matter where you operate.

With us, you gain access to a global data network covering over 510 trusted datasets, an adaptive orchestration platform that tailors every onboarding journey based on custom conditions, and a team of compliance experts ready to support your operations.

Interested in learning more about how we can help you? Request a demo.

FAQs: Automated KYC verification

Automated KYC verification is a way to verify a customer’s identity in real-time, reducing the need for manual reviews and speeding up customer onboarding. It typically includes document scanning via OCR, biometric verification (such as liveness detection or facial recognition), and data verification against trusted sources like government databases or credit bureaux. KYC providers like GBG also automate the routing between different KYC modules based on factors like risk level, geography, age, and more.

Yes. By automating manual checks, businesses get to decrease operational costs, speed up onboarding times, and reduce customer drop-offs. Dynamic orchestration platforms like GBG Go can also fast-track low-risk customers and trigger additional checks for higher-risk cases, freeing up fraud detection and risk teams to focus on complex situations rather than routine checks.

Many companies in need of an automated KYC solution choose to partner with a specialized KYC provider. While some businesses rely on several vendors for individual KYC modules, such as document verification or PEPs screening, this can lead to fragmented processes, technical overhead, and unnecessary friction overall. The easier solution is to partner with an all-in-one KYC provider that brings all KYC aspects under one roof.

Many companies in need of an automated KYC solution choose to partner with a specialized KYC provider. While some businesses rely on several vendors for individual KYC modules, such as document verification or PEPs screening, this can lead to fragmented processes, technical overhead, and unnecessary friction overall. The easier solution is to partner with an all-in-one KYC provider that brings all KYC aspects under one roof.

The best automated KYC solution allows you to intelligently route customers through different onboarding workflows based on custom factors like risk level or geography, ensure compliance with local regulations, increase match rates through broad and deep data coverage, and customize your flows as you see fit. Popular KYC providers include GBG, Trulioo, Entrust, Sumsub, Jumio, or ComplyAdvantage.