Nowadays, traditional selfie checks that match a photo to an ID are no longer enough to stop bad actors who can now use virtual cameras or face swap apps to inject fake imagery into a session.
As such, using specialized identity verification providers is often the best way to confirm that a person is genuine and present in real time – especially for regulated businesses.
In this article, we’ll look at three examples of such providers, including GBG, iProov and AU10TIX.
|
Capability |
GBG |
iProov |
AU10TIX |
|
Deepfake detection |
100% deepfake injection attack detection and protection against face swap applications |
Dynamic Liveness technology designed to defend against AI-generated attacks, including deepfakes |
Multi-layered deepfake detection using advanced algorithms and behavioral analysis |
|
Injection attack detection |
Detects virtual cameras, emulators, and system code modifications during onboarding |
Detects emulators, virtual cameras, and man-in-the-middle attacks |
Analyzes network traffic and suspicious behavioral patterns to identify fraud |
|
Liveness detection |
Certified passive liveness testing requiring only a single selfie |
Express Liveness and Dynamic Liveness options depending on assurance requirements |
Liveness detection to prevent presentation and spoof attacks |
|
Biometric matching |
Face matching compares ID photos and selfies using 68 facial landmarks |
Facial biometric verification and identity assurance |
Facial recognition including ID-to-selfie, selfie-to-selfie, and selfie-to-token comparisons |
|
Presentation attack protection |
ISO/IEC-certified passive liveness testing protects against presentation attacks |
Certified to iBeta Level 1 and Level 2 Presentation Attack Detection standards |
Liveness and deepfake detection designed to identify spoofing attempts |
We’ll introduce ourselves first before moving on to two other providers worth considering.
Our end-to-end identity verification platform, GBG Go, combines document verification, biometrics, liveness detection and cross-industry fraud intelligence within a single solution. This layered approach helps verify genuine customers while detecting increasingly sophisticated fraud techniques.
Here are three reasons businesses ranging from financial institutions to marketplaces to gaming operators choose to work with us:
As fraudsters use AI-generated imagery more and more often to bypass onboarding controls, biometric verification now has to go beyond just selfie matching.
That’s why our biometric security capabilities are designed to identify physical and digital manipulation attempts in real time.
Our platform monitors the relationship between hardware and software during the onboarding process to detect signs of emulators, virtual cameras and other non-standard system modifications commonly used in fraud attacks. It also provides protection against face swap applications and delivers 100% detection of deepfake injection attacks when using our unified capture tools.
To verify that an identity belongs to the person presenting it, our facial matching technology compares a customer's selfie against the portrait image on their identity document. Our system then analyzes 68 biometric facial landmarks to confirm identity ownership in seconds, which helps you recognize genuine users.

Traditional liveness checks often require users to blink, smile or perform other actions to prove they are physically present. These active challenges can introduce friction into the onboarding journey and create opportunities for customer error.
Our passive liveness testing delivers protection against presentation attacks while requiring only a single high-resolution selfie. Certified to the highest ISO/IEC standards for presentation attack detection, our technology analyzes subtle characteristics that are difficult for AI-generated content and spoofing tools to replicate.
Our system also evaluates indicators such as skin texture and elasticity, along with natural light reflections from the human eye, to determine whether a real person is present.
And because customers aren't required to perform specific movements or actions, you can maintain a smooth onboarding experience while reducing abandonment rates.
A biometric check can confirm whether a face matches an identity document, but it can't always reveal the broader patterns associated with organized fraud. To uncover these threats, we combine biometric verification with intelligence from GBG Trust, our cross-industry network built from millions of identity records and fraud insights.
By analyzing activity across applications and industries, GBG Trust can identify signals that could otherwise remain hidden. This includes detecting reused documents and biometric identities, identifying high-velocity application activity within short time periods, and recognizing fraud patterns that span multiple organizations and sectors.
These additional layers of intelligence help identify coordinated attacks that may involve deepfakes, synthetic identities or account farming schemes. As David Thomas, Global Head of Product, Documents and Biometrics at GBG, explains:
"Velocity is much more than just, ‘have we seen this person before?’ It's about whether we've seen that face paired with a document carrying different information, or whether the same document is showing up repeatedly with different faces attached to it. That's a telltale sign of fraud. The combination of biometric matching and velocity is what makes the difference."
iProov specializes in biometric identity assurance and is known for its high-level security certifications. The company focuses on ensuring that an individual is a real person, authenticating in real time, rather than a recording or a deepfake.
Here is an overview of how iProov defends against deepfakes and AI-generated fraud:
AU10TIX provides a multi-layered defense model that focuses on balancing speed with sophisticated fraud detection. It can be effective at identifying fakes that traditional verification systems often miss. It achieves this with:
Fraudsters now use generative AI to manipulate biometric sessions. A strong solution should detect:
This involves presenting a fake physical or digital image to the camera. A solution must be able to detect:
Injection attacks present a higher level of risk because they bypass the physical camera sensor entirely to feed AI-generated faces into the verification stream.
Effective defense relies on identifying face swap applications in real time while monitoring for virtual cameras and emulators. Your solution must perform consistent device and environment integrity monitoring to ensure the software hasn’t been modified or tampered with.
Sometimes a deepfake is so good it passes a single biometric check. This is why fraud signals outside the session are important. A solution should be able to:
A reliable defense against deepfakes requires more than a camera check. We combine biometric verification with system-level integrity monitoring and our extensive GBG Trust network.
This helps ensure that even if an AI-generated face looks perfect, our system will flag the injection attempt or the high-velocity data pattern.
For companies that need application fraud protection without adding friction for genuine users, this combination of certified passive liveness and network intelligence provides the necessary security.
A presentation attack occurs when a fraudster holds a physical object (like a photo or mask) up to a camera. An injection attack involves bypassing the camera and feeding a digital stream (like a deepfake video) directly into the verification system.
Passive liveness detection analyzes a single image or video stream for micro-signals that AI cannot yet reproduce, such as skin elasticity and specific reflections in the eyes. It is more secure and has less friction than active checks that ask users to move or speak.
Traditional systems often focus on matching facial features between an ID and a selfie. While they can confirm two images look like the same person, they often cannot distinguish between a real face and a high-quality AI-generated deepfake without added liveness detection.
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*Disclaimer: Information relating to third-party products and companies referenced in this article is based on publicly available sources and official publications at the time of writing. While reasonable efforts have been made to ensure accuracy, product features, positioning and company information may change and GBG does not guarantee that all information remains current or complete.
Nothing in this article constitutes an endorsement, recommendation or ranking of any third-party provider. Readers should consult each provider’s official website and conduct their own assessment before making any purchasing decisions.
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